Digital TV News: Kargo
Kargo partners with Samba TV to enhance ad targeting and measurement
Oct 24, 2024 – Kargo has partnered with Samba TV to combine Samba TV's ACR data with subscriber and set-top box data from Kargo's work with Fetch TV, enhancing Kargo's audience targeting capabilities in Australia.
News categories:
Samba TV, Kargo, Yasmin Sanders, Cam Dinnie, Advertising, Australia, Big Data, Digital TV, Smart TV
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