Digital TV News: MAZ
TelevisaUnivision introduces ViX Spanish-language streaming service
Feb 16, 2022 – TelevisaUnivision has unveiled ViX, a streaming service for the Spanish-speaking world. The service will include an AVOD product, ViX, launching on March 31, and an SVOD option, ViX+, set to launch in the second half of 2022.
News categories:
TelevisaUnivision, Wade Davis, Pierluigi Gazzolo, Digital TV, Latin America, Streaming, USA
Univision to launch unified global streaming service
Jun 29, 2021 – Univision has unveiled plans for a global streaming service, which will included both free ad-supported and premium subscription-based options, to launch in the U.S. and Latin America in 2022.
News categories:
Univision, Pierluigi Gazzolo, Rodrigo Mazon, Wade Davis, Digital TV, Latin America, Streaming, USA
Nielsen unveils new ID resolution system
Nov 19, 2020 – Nielsen (NLSN) has unveiled an ID resolution system that will underpin its measurement products in a cookieless world. Nielsen will continue to deliver people-based measurement even as existing identifiers can no longer be relied upon.
News categories:
Nielsen, Mainak Mazumdar, Advertising, Big Data, USA, Worldwide
Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories:
Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide
Skyline expands operational support for MYTV in Malaysia
Apr 20, 2020 – Skyline Communications has announced an expansion project at MYTV. Skyline will be given more responsibility for the management of MYTV's Digital Media Broadcast Hub, Disaster Recovery Center and DVB-T2 transmitter stations.
News categories:
Skyline Communications, MYTV Broadcasting, Naveendran Murthy, Mazlan Mahdi, Content Distribution, Digital TV, Malaysia, QoE, Terrestrial
Tru Optik to launch free tool to support TV privacy
Oct 10, 2019 – Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
News categories:
Tru Optik, Andre Swanston, Jonathan Bokor, Matt Spiegel, Advertising, Digital TV, Streaming, USA, Worldwide
Extreme Reach launches Sell-Side ad distribution platform
Jun 3, 2019 – Extreme Reach (ER) has announced the launch of AdBridge for Sellers. AdBridge for Sellers connects the buy and sell sides to simplify the distribution of ad creative to every serving point: OTT, VOD, CTV, Digital and linear TV.
News categories:
Extreme Reach, Bunker Sessions, Tim Conley, Advertising, Digital TV, USA
24i Media acquires Mautilus
May 9, 2018 – 24i Media has announced the acquisition of Mautilus, the Czech TV app agency specializing in HbbTV and multiscreen applications. The acquisition strengthens 24i’s technology framework, and increases its production capacity.
News categories:
24i Media, Mautilus, Martijn van Horssen, Rehor Vykoupil, Apps, Czech Republic, Digital TV, HbbTV, MandA, Worldwide
SpotX fully acquired by RTL Group
Aug 30, 2017 – SpotX has announced that RTL Group will acquire all remaining shares in SpotX. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
News categories:
SpotX, RTL Group, Mike Shehan, Steve Swoboda, Bert Habets, Guillaume de Posch, Advertising, MandA, USA, Worldwide
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