Digital TV News: MLB

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Comcast Xfinity launches $70 sports & news video package
Jan 23, 2025 – Comcast has launched Sports & News TV, a video package for Xfinity Internet customers that brings together live news, top sporting events, hit movies and shows, and primetime TV all in one place.
News categories: Comcast, John Dixon, Cable TV, Digital TV, USA

DIRECTV introduces MySports sports streaming service
Jan 14, 2025 – DIRECTV has introduced MySports, a sports pack for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 U.S. metro areas.
News categories: DIRECTV, Bill Morrow, Digital TV, Streaming, USA

Time watching TV in the U.S. reached nine-month high in November
Dec 10, 2024 – Nielsen has released its The Gauge report for November 2024. Viewing levels in the U.S. increased 5% versus October to record the largest monthly viewing total since February.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

FOX, Disney capitalize on multiplatform TV footprint in October
Nov 25, 2024 – FOX has hit a company high-water mark in Nielsen's Media Distributor Gauge with 8.4% of U.S. TV usage, exhibiting the largest monthly increase among media companies for the second straight month.
News categories: Nielsen, Content Distribution, Digital TV, Market Research, TV Services, USA

Broadcast continues seasonal ascent in the U.S. in October
Nov 19, 2024 – According to Nielsen's October 2024 report of The Gauge, broadcast exhibited 7% monthly growth and added 1.4 share points in October to finish at 24.0% of total time spent watching television.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Pricing of $42.99/month for upcoming Venu Sports streaming service
Aug 1, 2024 – Venu Sports, the upcoming standalone streaming service being built by ESPN, FOX and Warner Bros. Discovery, will be available at a launch price of $42.99 per month for the service.
News categories: Venu Sports, Pete Distad, Digital TV, Streaming, USA

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide

Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
May 21, 2024 – Comcast has announced Xfinity StreamSaver, a streaming bundle of Apple TV+, Netflix and Peacock, offering entertainment from the best streaming apps at an unparalleled value.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA