Digital TV News: MRI

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

datafuelX and MRI-Simmons bring demographic modeling to TV
Jan 25, 2024 – datafuelX has partnered with MRI-Simmons to provide device-level TV viewing data sets for targeted ad sales and campaign reporting. The service will be offered to ACR and STB providers in the US.
News categories: datafuelX, MRI-Simmons, Howard Shimmel, Brian Katz, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories: Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA

Tubi report highlights 2023 streaming TV trends
Feb 14, 2023 – Tubi (NASDAQ: FOXA; FOX) has released findings from its annual audience report showing explosive growth in CTV ad spend, while AVOD services lead the streaming pack as consumers look to cut subscription costs in the year ahead.
News categories: Tubi, Mark Rotblat, Digital TV, Market Research, Streaming, USA

MRI-Simmons and FourthWall Media partner to provide custom TV audiences
Jan 28, 2020 – FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
News categories: FourthWall Media, MRI-Simmons, Ellen Dudar, Ishan Bhaumik, Advertising, Big Data, Digital TV, USA

SpotX and clypd to integrate for linear TV and OTT
Apr 11, 2019 – SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
News categories: SpotX, clypd, MRI-Simmons, Matt McLeggon, Jason Burke, Joshua Pisano, Advertising, Big Data, Digital TV, USA, Worldwide

Over 30 million Americans have never paid for traditional TV
Apr 9, 2019 – While media attention often focuses on 'Cord Cutters' – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
News categories: MRI-Simmons, Karen Ramspacher, Digital TV, Market Research, USA

Half of all U.S. video viewing is done with others
Jan 15, 2019 – Findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition, 49% of all adults report that they are 'co-viewing' more often now than they did three years ago.
News categories: MRI, Amy Hunt, Digital TV, Market Research, USA

71% of US consumers have a TV cord and plan to keep it
Aug 27, 2018 – While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment, according to GfK MRI research.
News categories: GfK MRI, Amy Hunt, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA