Digital TV News: MRI

MRI-Simmons and FourthWall Media partner to provide custom TV audiences
Jan 28, 2020 – FourthWall Media has announced that it will make available MRI-Simmons' audience segments on its Reveal household matching tool, to allow the creation of custom segments for targeted TV planning, optimization, and attribution.
News categories: FourthWall Media, MRI-Simmons, Ellen Dudar, Ishan Bhaumik, Advertising, Big Data, Digital TV, USA

SpotX and clypd to integrate for linear TV and OTT
Apr 11, 2019 – SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
News categories: SpotX, clypd, MRI-Simmons, Matt McLeggon, Jason Burke, Joshua Pisano, Advertising, Big Data, Digital TV, USA, Worldwide

Over 30 million Americans have never paid for traditional TV
Apr 9, 2019 – While media attention often focuses on 'Cord Cutters' – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
News categories: MRI-Simmons, Karen Ramspacher, Digital TV, Market Research, USA

Half of all U.S. video viewing is done with others
Jan 15, 2019 – Findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition, 49% of all adults report that they are 'co-viewing' more often now than they did three years ago.
News categories: MRI, Amy Hunt, Digital TV, Market Research, USA

71% of US consumers have a TV cord and plan to keep it
Aug 27, 2018 – While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment, according to GfK MRI research.
News categories: GfK MRI, Amy Hunt, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Nielsen and clypd collaborate on linear TV ad targeting
Sep 21, 2017 – Nielsen (NYSE: NLSN) has announced that it will collaborate with clypd on a syndicated service that will offer the advertising ecosystem fully integrated, linear TV targeting based on demographics beyond age and gender.
News categories: Nielsen, clypd, Kelly Abcarian, Joshua Summers, Advertising, Big Data, USA

Adobe announces Adobe Advertising Cloud TV
Jun 19, 2017 – Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.
News categories: Adobe, Brett Wilson, Advertising, Big Data, Digital TV, USA

Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories: Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA

Cord Cutters, Cord Nevers have different tastes in programming
Apr 24, 2017 – Though they share one thing – the lack of a traditional paid cable or satellite TV subscription – Cord Cutters and Cord Nevers in the US differ in a host of ways, including their tastes in streaming video platforms and shows.
News categories: GfK, Digital TV, Market Research, OTT, USA