Digital TV News: Magnite

Telly’s free 55” 4K dual-screen TVs begin shipping
Jul 13, 2023 – Telly has begun shipping its 55" 4K dual-screen TV sets to consumers, and has announced product, data, and ad partnerships with Harman Kardon, LiveOne, Magnite, Microsoft, Nielsen, and Spotify.
News categories: Telly, Ilya Pozin, Bob Ivins, Michael Barrett, Advertising, Digital TV, Smart TV, USA

Adoption of streaming in Japan driven by ad-supported content
Jul 11, 2023 – Magnite (NASDAQ:MGNI) has unveiled research showing that in Japan adoption of streaming services is driven by the popularity of ad-supported content, with 71% of TV viewers watching such services.
News categories: Magnite, Ken Harada, Advertising, Digital TV, Japan, Market Research, Streaming

Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories: Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide

DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories: DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA

Streaming TV growth in Latin America driven by ad-supported viewing
May 29, 2023 – Magnite (NASDAQ: MGNI) has unveiled research showing that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
News categories: Magnite, Advertising, Digital TV, Latin America, Market Research, Streaming

Streaming TV is most-watched form of TV in the Nordics
Apr 25, 2023 – Magnite (NASDAQ: MGNI) has unveiled a study on how streaming TV is evolving in the Nordics. The research finds that streaming is now the most-watched form of TV in Denmark, Finland, Norway and Sweden.
News categories: Magnite, Natasha Westlund, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden