Digital TV News: Massive

ThinkAnalytics rebrands its suite as 'Think360'
Jul 23, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide

Entertainment & media rebounding strongly from pandemic slump
Jul 13, 2021 – According to PwC, the entertainment & media industry has regained its momentum. The industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, OTT, VR, Worldwide

U.S. pay TV loses over 18 million subscribers between 2014 and 2020
Jul 8, 2021 – Parks Associates estimates that between 2014 and 2020, the US pay TV industry lost over 18 million subscribers. Pay TV operators are thus seeking alternatives to traditional pay TV for their consumer services arsenal.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA

JW Player raises $100m in Series E funding
Jun 24, 2021 – JW Player has announced that it has raised $100M in Series E funding from LLR Partners. The latest investment comes on the heels of record video streaming growth and strong profitability during the previous 12 months.
News categories: JW Player, LLR Partners, Dave Otten, David Reuter, Big Data, Content Distribution, Digital TV, DRM, OTT, Private Equity, Worldwide

Freecaster secures Live and VOD content with BuyDRM
Jun 15, 2021 – BuyDRM has announced that Freecaster is using its studio-approved KeyOS multi-DRM platform to secure premium live and VOD content for viewers in France and around the world.
News categories: BuyDRM, Freecaster, Christopher Levy, Raymond Duliu, Digital TV, DRM, France, OTT, Worldwide

ZEE5 to launch in the U.S. on June 22
Jun 10, 2021 – ZEE5 is to launch in the United States on June 22. The platform is currently under beta testing in the market. The U.S. is the final and largest launch for ZEE5, in a market with a ready 5.4 million diaspora audience.
News categories: ZEE5, Amit Goenka, Archana Anand, Apps, Digital TV, OTT, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, OTT, Smart TV, USA

ThinkAnalytics integrates with Amazon Personalize
May 25, 2021 – ThinkAnalytics has integrated its content discovery and viewer engagement platform with Amazon Personalize. Amazon Personalize enables developers to build applications with the same ML technology used by Amazon.com.
News categories: ThinkAnalytics, AWS, Peter Docherty, Darragh O’Flanagan, Big Data, Digital TV, UX, Worldwide

European Audiovisual Observatory publishes Key Trends 2020/2021 report
May 20, 2021 – Key Trends 2020/2021 is the Observatory’s yearly digest of what's hot in European media: TV, film and VOD. This edition outlines the big picture of the European audiovisual sector with a round-up of the key data from Observatory research.
News categories: European Audiovisual Observatory, Digital TV, Europe, Market Research, OTT