Digital TV News: Massive

Roku Express 4K+ and Roku Voice Remote Pro launched in U.S.
Apr 13, 2021 – Roku (NASDAQ: ROKU) has unveiled the Roku Express 4K+, which offers 4K streaming, and the Roku Voice Remote Pro, which features a rechargeable battery, lost remote finder and hands-free voice controls.
News categories: Roku, Mark Ely, Digital TV, OTT, Set Top Box, USA

Freeview Australia launches integrated HbbTV platform
Apr 12, 2021 – Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, providing Australians with a more seamless integration between broadcast and on-demand BVOD services.
News categories: Freeview Australia, Helen Clifton, Bridget Fair, David Anderson, James Taylor, James Warburton, Mike Sneesby, Beverley McGarvey, Australia, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UX

Samba TV expands addressable TV footprint with 605
Mar 31, 2021 – Samba TV has announced that 605 is providing it with exclusive addressable access to a subset of its TV viewership dataset as part of Samba TV's plan to broaden the reach and representation of its dataset.
News categories: Samba TV, 605, Ashwin Navi, Kristin Dolan, Advertising, Big Data, Digital TV, USA

ATSC and TSDSI cooperate on broadcasting standards for mobile
Mar 29, 2021 – ATSC and TSDSI have signed an agreement to enable adoption of ATSC standards for broadcast services on mobiles, in a first step towards the development of next generation broadcasting standards for India.
News categories: Advanced Television Systems Committee, TSDSI, Lynn Claudy, Madeleine Noland, N G Subramaniam, Pamela Kumar, ATSC 3, Digital TV, India, Mobile

FreeWheel releases 10th anniversary U.S. Video Marketplace Report
Mar 29, 2021 – FreeWheel has released the 10th anniversary edition of its U.S. Video Marketplace Report. As people’s consumption of media has fragmented across devices, many have returned to the living room to watch connected TV.
News categories: FreeWheel, Dave Clark, Advertising, Digital TV, Market Research, USA

Share of top five TV brands continues to grow
Mar 24, 2021 – According to Trendforce, better access to panels and components has meant that the combined market share of the top five TV brands is now over 60%. This figure is expected to further increase to 62% in 2021.
News categories: Trendforce, Digital TV, Market Research, Semiconductor, Smart TV, Worldwide

Fort Myers Broadcasting renews with Comscore for TV measurement
Mar 22, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Fort Myers Broadcasting with local TV measurement currency across their Southwest Florida TV stations, including WINK-TV (CBS).
News categories: Comscore, Steve Walsh, Joe Schwartzel, Advertising, Big Data, Digital TV, USA

Didomi offers TCF-compliant consent management for connected TV
Mar 16, 2021 – Didomi has expanded its compliance system to include consent collection for connected TV. It is the first European CTV consent solution to be approved compliant with the Transparency and Consent Framework (TCF).
News categories: Didomi, Romain Gauthier, Advertising, Apps, Big Data, Digital TV, Europe, Worldwide

Alphonso re-launches as LG Ads
Mar 1, 2021 – LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
News categories: LG Ads, Ashish Chordia, Advertising, Big Data, Digital TV, OTT, Smart TV, USA, Worldwide