Digital TV News: Massive

ZEASN unveils movie database and recommendation engine
Jun 12, 2020 – ZEASN has unveiled WhaleTime, a global movie database and recommendation engine. Users can browse content and WhaleTime will automatically show a menu to allow jumping to the corresponding streaming media platform.
News categories: ZEASN, Big Data, Digital TV, OTT, Russia, Smart TV, UX, Worldwide

TCL launches televisions with Android TV in the U.S.
Jun 5, 2020 – TCL has announced that it will offer TCL TVs featuring Android TV in the U.S. Leveraging its years-long mobile device partnership with Google, TCL's new televisions diversify the company's product lineup.
News categories: TCL, Shalini Govil-Pai, Android TV, Digital TV, Smart TV, USA

Tru Optik offers cross-device OTT measurement for free
May 20, 2020 – Tru Optik is making its OTT campaign-measurement service available for free. Tru Optik’s Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time OTT campaign measurement.
News categories: Tru Optik, Andre Swanston, David Wiesenfeld, Advertising, Big Data, OTT, USA

COSMOTE TV deploys private CDN with Synamedia
May 19, 2020 – COSMOTE TV has gone live with Synamedia’s Media Streamer CDN platform for its new streaming service. Media Streamer provides virtualized edge caching and streaming through a network of servers deployed across cities throughout Greece.
News categories: Synamedia, COSMOTE, Julien Signes, Content Distribution, Digital TV, Greece, OTT

Eros Now enters Bangladesh in partnership with Allianz Holdings
May 18, 2020 – Eros Now (NYSE: EROS) has announced a deal with Allianz International Holdings Limited. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service in Bangladesh.
News categories: Eros Now, Allianz International, Eros Digital, Ali Hussein, Dr. Sakib M Rahman, Rishika Lulla Singh, Bangladesh, Digital TV, OTT

Global pay TV subscribers at 1.06 billion in 2025
May 14, 2020 – Digital TV Research forecasts 35 million additional pay TV subscribers between 2019 and 2025, taking the global total to 1.06 billion. The number of pay TV subscribers passed one billion in 2018.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, Satellite, Terrestrial, Worldwide

CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
May 13, 2020 – Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
News categories: Extreme Reach, Mary Vestewig, Advertising, COVID-19, Digital TV, Market Research, USA

Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories: Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA