Digital TV News: Mintel
SpotX finds 80% of CTV viewers watch ad-supported content
Jul 15, 2020 – SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
News categories:
SpotX, Mintel, Sean Buckley, Advertising, Digital TV, Europe, Market Research, OTT, USA
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