Digital TV News: NBC Universal

Virgin Media and Sky unveil UK launch date for AdSmart
Mar 27, 2019 – Virgin Media and Sky have announced that, using AdSmart technology, addressable TV advertising will be available across the Virgin TV footprint in the UK from Monday 1st July. The launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers.
News categories: Sky Media, Virgin Media, Jamie West, Pat Kiely, Advertising, Cable TV, Digital TV, Ireland, Set Top Box, UK

Linius partners with Hemisphere to build hyper-personalized advertising prototype
Feb 28, 2019 – Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.
News categories: Linius Technologies, Hemisphere, Chris Richardson, Glyn Beaumont, Advertising, Australia, Big Data, Digital TV, New Zealand, Streaming, Worldwide

New services to add $3.6bn to the US D2C video market by 2023
Feb 21, 2019 – New direct-to-consumer online video subscription services have the potential to add 53 million paying subscriptions to the U.S. market by 2023, effectively growing the total number of subscribers by 25%, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Dan Cryan, Digital TV, Market Research, Streaming, USA

ENENSYS technology deployed in live ATSC 3.0 showcase
Mar 19, 2018 – ENENSYS has announced that its ATSCheduler – ATSC3.0 Broadcast Gateway - was successfully used in the recent live Next Gen TV showcase by WRAL-TV, NBC Universal and NAB. The technology has also been deployed in several other US trials and by broadcasters in Korea.
News categories: ENENSYS, WRAL, Richard Lhermitte, Pete Sockett, Apps, ATSC 3, Content Distribution, Digital TV, Korea, NABShow, USA

OSN signs Middle East’s first partnership deal with Netflix
Feb 17, 2018 – OSN has signed the first partnership deal in the MENA region with Netflix. Soon OSN customers will be able to access Netflix’s content library via an OSN Box that will be launched towards the end of the second quarter.
News categories: Netflix, OSN, Maria Ferreras, Martin Stewart, Neil Martin, Digital TV, Middle-East, Set Top Box, Streaming

MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories: MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA

PLDT announces next generation TVolution streaming box
Apr 26, 2017 – PLDT has announced the next generation of its TVolution streaming box. PLDT has worked with Roku to deliver to its customers a fully proven solution that is easy to use and loaded with great content.
News categories: PLDT, Roku, Oscar Reyes Jr, Andrew Ferrone, Digital TV, Philippines, Set Top Box, Streaming

Foxxum Smart TV adds ivi.ru app
Jul 19, 2016 – Foxxum and ivi.ru, with more than 20% market share and about 30 million users per month one of the largest Russian online movie theaters, have announced, that the ivi.ru app is now available on Foxxum Smart TV.
News categories: Foxxum, ivi.ru, Ronny Lutzi, Irina Grandel, Apps, Russia, Streaming

Media ownership: towards pan-European groups?
Jul 4, 2016 – The European Audiovisual Observatory has published a report on pan-European media groups. The report outlines some of the key players, their geographical footprint, their position in a range of markets, and their most recent strategies regarding expansion, acquisition and vertical integration.
News categories: European Audiovisual Observatory, Digital TV, EU, Europe, Market Research