Digital TV News: NOW

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

SAT FILM selects multi-DRM from CryptoGuard
Feb 26, 2025 – CryptoGuard has deployed its multi-DRM solution at SAT FILM for the Polish operator's streaming service, SAT FILM GO, providing security for both linear and on-demand content.
News categories: CryptoGuard, SAT FILM, Kjell Carlswärd, Marek Barański, Digital TV, DRM, Poland, Streaming

Comscore expands YouTube CTV measurement internationally
Feb 20, 2025 – YouTube CTV platform reach and volumetrics, covering video views and duration, will be included in Comscore's (NASDAQ: SCOR) Video Metrix Multi-Platform in Canada, France, Spain and Malaysia.
News categories: Comscore, Jen Carton, Advertising, Big Data, Canada, Digital TV, France, Malaysia, Spain, Streaming

TAG Video Systems and Witbe deliver end-to-end video monitoring
Feb 11, 2025 – TAG Video Systems and Witbe (Euronext Growth – FR0013143872 – ALWIT) have announced a partnership on video monitoring and quality assurance across the entire OTT content delivery chain.
News categories: Witbe, TAG Video Systems, Mathieu Planch, Ziv Mor, Content Distribution, Digital TV, QoE, Streaming, USA, Worldwide

Sky introduces Sky Glass Gen 2
Feb 11, 2025 – Sky has unveiled its new Sky Glass TV, with a brighter 4K HDR screen and seven-speaker Dolby Atmos sound. Sky Glass Gen 2 runs on the Sky OS platform, the new name for Entertainment OS in the UK.
News categories: Sky, Fraser Stirling, Digital TV, Smart TV, Streaming, TV OS, UK

Harmonic video streaming qualified on Akamai Cloud
Feb 10, 2025 – Harmonic (NASDAQ: HLIT) has announced that its VOS 360 Media SaaS and VOS360 Ad SaaS are now qualified on Akamai for the deployment of playout, broadcast and video streaming workflows.
News categories: Harmonic, Akamai, Gil Rudge, Dan Lawrence, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Barb appoints MediaSense and Snowflake for Barb Data Hub
Feb 10, 2025 – Barb is collaborating with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
News categories: Barb, MediaSense, Snowflake, Caroline Baxter, Sam Tomlinson, David Fisher, Advertising, Big Data, Digital TV, Market Research, UK

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
Feb 7, 2025 – Gray Media will broadcast Super Bowl LIX using HDR at all its NEXTGEN TV FOX affiliates, allowing viewers the game with improved contrast between the brightest and darkest colours on the screen.
News categories: Gray Media, Sandy Breland, Rob Folliard, ATSC 3, Content Distribution, Digital TV, USA, UX