Digital TV News: National Association of Broadcasters

Phoenix Model Market to add second transmission site and SFN broadcasts
Apr 4, 2019 – The Phoenix Model Market project will soon expand beyond a single Next-Gen TV transmission tower to include an additional Single Frequency Network (SFN) station, to help broadcasters evaluate the benefits of SFN transmissions.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC 3, Big Data, Digital TV, USA

SK Telecom, Harman and Sinclair to commercialize in-car ATSC 3.0
Jan 10, 2019 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (Nasdaq: SBGI) have announced that with Harman they intend to jointly develop and commercialize digital broadcasting network-based automotive electronics technology for global markets.
News categories: Sinclair Broadcast, SK Telecom, Harman, Chris Ripley, Park Jung-ho, Dinesh Paliwal, ATSC 3, CES2024, Digital TV, In-Car, Korea, NABShow, USA, Worldwide

ATEME enable ATSC 3.0 field research at NAB/CTA test site in Cleveland
Dec 18, 2018 – ATEME is enabling real-world ATSC 3.0 field research and testing of next-generation television features at the National Association of Broadcasters (NAB)/Consumer Technology Association (CTA) test station in Cleveland, OH.
News categories: ATEME, Chad Hassler, Dr. Mickael Raulet, ATSC 3, Content Distribution, Digital TV, USA

NAB and CTA to run experimental ATSC 3.0 site in Cleveland, Ohio
Nov 7, 2017 – As the FCC prepares to vote this month to authorize voluntary implementation of the new Next Gen TV broadcast standard, the broadcasting and consumer technology industries are collaborating on a 'living laboratory' ATSC 3.0 test station in Cleveland, Ohio.
News categories: National Association of Broadcasters, Consumer Technology Association, Gordon Smith, Gary Shapiro, Bill VanDuynhoven, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

SES, Fraunhofer HHI and Newtec show 360° VR over DVB-S2X at NABShow
Apr 25, 2017 – SES (Paris; Luxembourg: SESG), together with Fraunhofer HHI and Newtec, will demonstrate an immersive Virtual Reality (VR) experience via a live 360-degree Ultra HD VR satellite broadcast at NAB 2017 in Las Vegas.
News categories: SES S.A, Fraunhofer, Newtec, Thomas Wrede, Ralf Schäfer, Hans Massart, Content Distribution, DVB-S2, Metaverse, NABShow, Satellite, USA

Nearly 40% of U.S. broadband households visit video sharing sites weekly
Apr 20, 2017 – Research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, NABShow, Streaming, USA

FlySwipe adds facial recognition to the TV ad targeting mix
Apr 11, 2017 – Using facial recognition and big data, FlySwipe has developed a technology that can determine which commercial to place in front of a viewing audience based on the groups gender and age.
News categories: FlySwipe, William Delisi, Advertising, Big Data, Digital TV, NABShow, USA, Worldwide

Comark transmitter and TeamCast exciter for Cleveland ATSC 3.0 trials
Apr 5, 2017 – TeamCast and Comark have announced that the National Association of Broadcasters (NAB) & the Consumer Technology Association (CTA) have selected their products for ATSC 3.0 field testing in Cleveland, OH (USA).
News categories: TeamCast, Comark, Eric Pinson, Dick Fiore, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA