Digital TV News: OBS

Survata announces enhanced CTV measurement suite
Aug 5, 2020 – Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
News categories: Survata, Chris Kelly, Scott Symonds, Jonah Goodhart, Advertising, Big Data, Digital TV, OTT, USA

Viu top major video streaming platform in Southeast Asia
Jun 15, 2020 – Viu (SEHK:0008), with more than 41 million monthly active users, has announced findings from a report covering Q1 2020 from AMPD Research, a subsidiary of Media Partners Asia (MPA).
News categories: Viu, AMPD Research, Janice Lee, Asia, Digital TV, Indonesia, Market Research, OTT

Nordic households spending €149pm on media and access services
May 27, 2020 – In newly released analysis, Mediavision concludes that Nordic households now spend on average EUR 149 per month on media and access services. Operators such as Telia, Telenor and TDC account for a majority of that spend.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Sweden

IFA 2020 to go-ahead as an invitation-only event in Berlin
May 19, 2020 – IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin. Taking place over just three days – from 3 to 5 September – the invite-only event will put strict limits on the number of attendees and focus on IFA’s four global core functions.
News categories: IFA Berlin, Jens Heithecker, COVID-19, Digital TV, Germany, IFA2020

CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
May 13, 2020 – Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
News categories: Extreme Reach, Mary Vestewig, Advertising, COVID-19, Digital TV, Market Research, USA

CIMM launches best practices study on combining Smart TV and STB data
May 1, 2020 – CIMM has announced the launch of a study to develop best practices in building large scale, granular data sets to measure all forms of TV viewing by combining the anonymous viewing data from both Smart TVs and STBs.
News categories: CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA

SES delivery footprint up 12 million in 2019
Apr 23, 2020 – The number of TV households that SES reaches directly or indirectly via satellite increased by 12 million to 367 million in 2019. Much of the increase was in TV reception - satellite and cable - infrastructure which grew by 9 million.
News categories: SES S.A, Ferdinand Kayser, Content Distribution, Digital TV, Market Research, Satellite, Worldwide

MetaX Software partners with TCL FFalcon for Smart TV advertising
Apr 22, 2020 – MetaX Software has announced that it will partner with TCL FFalcon in Latin America to enable advertising on TCL smart TVs, helping advertisers to target audiences on TV screens while complying with local data privacy regulations.
News categories: MetaX Software, TCL FFalcon, Ryan Chi, Advertising, Digital TV, Latin America, OTT, Smart TV

Over 11,000 TV channels were available in Europe in 2019
Apr 9, 2020 – This new report 'Supply of audiovisual media services in Europe: MAVISE insights - 2019 edition' provides an overview of the supply of services (TV channels and on-demand) available in the European audiovisual media landscape.
News categories: European Audiovisual Observatory, Europe, Market Research