Digital TV News: ONE

FAST growing quickly in the U.S. and across the globe
Dec 2, 2021 – Free Ad Supported Streaming TV (FAST) is no longer a US-centric phenomenon, according to the Amagi Global FAST report. Amagi has announced the 2nd edition of its quarterly industry report revealing that FAST is steadily making inroads in all regions of the world.
News categories: Amagi, Srinivasan KA, Digital TV, Market Research, Streaming, USA, Worldwide

Antenna Hungária partners with mediaClass to launch advanced DTT service
Nov 20, 2021 – Antenna Hungária, in partnership with Azdio's mediaClass, has launched an advanced DTT service in Hungary. All programmes on the platform are available via DTT broadcast and IP linear TV with catch up and re-start, alongside VOD and SVOD services.
News categories: mediaClass, Antenna Hungária, Dr Arjang Zadeh, Gyöngyvér Gerlei, Zsolt Sárecz, Advertising, Content Distribution, Digital TV, Hungary, IBC2021, Terrestrial

Verizon teams up with B&O to launch soundbars with Stream TV built-in
Dec 1, 2021 – Verizon has introduced two soundbars with its Stream TV on-demand streaming solution built-in. Designed with Bang & Olufsen, the soundbars provide a big movie experience in the living room with no additional speakers or receiver required.
News categories: Verizon, B&O, Chris Emmons, Rick Costanzo, Digital TV, Set Top Box, Streaming, USA

VIZIO adds AVOD content to its WatchFree+ streaming service
Dec 1, 2021 – VIZIO has expanded its WatchFree+ free streaming service to include AVOD. SmartCast users can now access hundreds of existing WatchFree+ live streaming channels, as well as thousands of on demand titles, with no subscriptions, logins, or devices required.
News categories: VIZIO, Mike O’Donnell, Digital TV, Smart TV, Streaming, USA

Cross Screen Media provides access to Roku ad platform
Nov 30, 2021 – Cross Screen Media has added a capability for advertisers to access Roku's CTV ad platform, enabling activation on Roku's O&O inventory. In addition, Roku's ACR and Content audience data helps marketers to deliver the right message to the audiences.
News categories: Cross Screen Media, Roku, Michael Beach, Advertising, Big Data, Digital TV, Streaming, USA

Operations of Digi Communications in Hungary acquired by 4iG
Nov 30, 2021 – Digi Communications has concluded a sale and purchase agreement regarding the acquisition of its Hungarian operations by 4iG Plc. 4iG has agreed the purchase of Digi Hungary and its subsidiaries Invitel, Digi Infrastruktúra and I TV.
News categories: Digi Communications, 4iG, Serghei Bulgac, Cable TV, Digital TV, Hungary, MandA, Satellite

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Roku #1 TV streaming platform in Mexico
Nov 30, 2021 – Roku is the #1 TV streaming platform in Mexico, based on hours streamed, according to a study from the Hypothesis Group. This leadership position comes as the company closes 2021 with 8 Roku TV partners in Mexico and the availability of the new Roku Streaming Stick 4K player.
News categories: Roku, Arthur van Rest, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK