Digital TV News: ONE

ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
Feb 21, 2025 – ArabyAds and LG Ad Solutions have joining forces with TVekstra to provide Turkish advertisers with access to TVekstra LG CTV inventory, backed by ArabyAds marketing technology and measurement.
News categories: ArabyAds, LG Ad Solutions, TVekstra, Mahmoud Fathy, Ed Wale, Merve Eraslanoğlu, Advertising, Digital TV, Smart TV, Streaming, Turkey, TV OS

AgileTV, United Teleports and BNS launch fully managed TV service
Feb 18, 2025 – AgileTV, United Teleports and BNS have announced a fully managed TV service, combining traditional cable TV and OTT apps, that addresses the needs of North American network operators.
News categories: AgileTV, United Teleports, BNS, Ruben Senor-Megias, Ricardo Dias, Chuck Hasek, Apps, Cable TV, Content Distribution, Digital TV, North America

Samsung global TV market leader for 19th year
Feb 14, 2025 – According to Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.
News categories: Samsung, Hun Lee, Digital TV, Market Research, Smart TV, Worldwide

JioHotstar and Nielsen collaborate on advanced ad measurement
Feb 17, 2025 – Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.
News categories: Nielsen, JioStar, Arnaud Frade, Ishan Chatterjee, Advertising, Big Data, Digital TV, India, Streaming

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Sky introduces Sky Glass Gen 2
Feb 11, 2025 – Sky has unveiled its new Sky Glass TV, with a brighter 4K HDR screen and seven-speaker Dolby Atmos sound. Sky Glass Gen 2 runs on the Sky OS platform, the new name for Entertainment OS in the UK.
News categories: Sky, Fraser Stirling, Digital TV, Smart TV, Streaming, TV OS, UK

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Intensified competition among streaming services in Sweden
Feb 4, 2025 – According to Mediavision's latest analysis of the Swedish market, the number of paid streaming subscriptions reached a new record last year, with newer services in particular gaining market share.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden