Digital TV News: Oracle

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories: IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide

JW Player first with support for Open Measurement video ads
Apr 20, 2021 – JW Player has announced that its HTML5 video player is the first to support the Open Measurement Interface Definition (OMID). JW Player has updated its player to include the Open Measurement for Web Video SDK.
News categories: JW Player, Michael Schwalb, Stefan Bergmeier, Nabil Moghib, Advertising, Digital TV, Germany, HTML5, Media Player, Streaming, Worldwide

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories: TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA

TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories: TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital

Survata announces enhanced CTV measurement suite
Aug 5, 2020 – Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
News categories: Survata, Chris Kelly, Scott Symonds, Jonah Goodhart, Advertising, Big Data, Digital TV, Streaming, USA

Tremor Video expands video ad fraud-filtering with DoubleVerify
May 7, 2020 – Tremor Video has announced that it has extended its partnership with DoubleVerify in a deal to expand its brand protection solutions. DoubleVerify fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise.
News categories: Tremor Video, DoubleVerify, Oracle, Amy Guenel, Steven Woolway, Chris Stark, Advertising, Streaming, USA, Worldwide