Digital TV News: Oracle
Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories:
Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA
DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories:
DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA
Conax security upgrade for Turksat cable TV
Feb 29, 2012 – Conax has announced its agreement with Turksat for deployment of a Conax Contego™ content security solution for its rapidly expanding cable TV operations.
News categories:
Conax, Türksat, Cable TV, CABSAT, Conditional Access, Turkey
Global DRM Market to Reach US$2.5 Billion by 2017
Nov 21, 2011 – Global Industry Analysts (GIA) has announced the release of a report on the Digital Rights Management (DRM) market. Media & Entertainment DRM is the fastest growing segment, with revenue growing at a CAGR of about 15.3% over the analysis period.
News categories:
Global Industry Analysts, Content Protection, DRM, Market Research
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