Digital TV News: Parks Associates

Prime Video has lowest churn rate in North America at 8%
Jun 30, 2024 – Parks Associates has updated its Streaming Video Tracker. Data from the quarterly survey of 8,000 North American internet households shows that Prime Video has the lowest churn rate at 8%.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, North America, Streaming

20% of US internet households subscribe to a gaming service
May 14, 2024 – Parks Associates research finds that 89% of U.S. internet households subscribe to a streaming video service, with one in five households subscribing to a gaming service.
News categories: Parks Associates, Jennifer Kent, Digital TV, Gaming, Market Research, Streaming, USA

U.S. households report consuming 43.5 hours of video per week
Apr 15, 2024 – According to Parks Associates, U.S internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, NABShow, TV Services, USA

46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA

U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories: Parks Associates, Sarah Lee, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, CES2025, Digital TV, Market Research, Smart TV, TV OS, USA

5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories: Parks Associates, Eric Sorensen, Cable TV, CES2025, Digital TV, Market Research, Satellite, Streaming, USA

20% of US internet households own a TV antenna, and 12% plan to buy one
Dec 7, 2023 – Parks Associates has released a report which reveals that 20% of U.S. internet households own a TV antenna and 12% don't have an antenna but plan to purchase one in the next six months.
News categories: Parks Associates, Alan Bullock, Sr, ATSC 3, Digital TV, Market Research, Terrestrial, USA

Prime Video maintains top position in U.S. subscription video
Oct 31, 2023 – Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA