Digital TV News: Parrot
Parrot Analytics launches global Streaming Metrics
Oct 8, 2024 – Parrot Analytics has launched Streaming Metrics offering access to historical and forecasted economic performance metrics combined with catalog insights, on a market-by-market basis, globally.
News categories:
Parrot Analytics, Wared Seger, Digital TV, Market Research, Streaming, Worldwide
Minerva streamlines ad insertion with Viamedia
Aug 19, 2024 – Viamedia is collaborating with Minerva to integrate Viamedia's Parrot Ad Decisioning System (ADS) into Minerva's platforms to enhance programmatic ad capabilities for MVPDs and broadcasters.
News categories:
Viamedia, CDE Lightband, Minerva Networks, David Solomon, Christy Batts, Advertising, Digital TV, IPTV, USA
Parrot Analytics helps inform YouTube and Google TV programming
Aug 9, 2021 – YouTube and Google TV have incorporated Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.
News categories:
Parrot Analytics, Wared Seger, Big Data, Digital TV, Streaming, USA
DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
Mar 4, 2021 – DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
News categories:
DoubleVerify, Mark Zagorski, Advertising, Content Protection, Digital TV, Streaming, Worldwide
Parrot Analytics data to support Dopamine's content plans
Jul 30, 2019 – Parrot Analytics has partnered with Dopamine, a division of Grupo Salinas. Dopamine will use Parrot Analytics' demand data and travelability analysis to help predict audience demand for its original series in Mexico and other regions around the world.
News categories:
Parrot Analytics, Dopamine, Alejandro Rojas, Fidela Navarro, Big Data, Digital TV, Mexico
Demand for Netflix Originals set to overtake licensed titles in the U.S.
Dec 13, 2018 – Research by Parrot Analytics and Kagan shows support for one of Netflix's most important strategic goals. According to the report, demand for Netflix Originals is estimated to overtake the share of demand for licensed titles by October 2019.
News categories:
S&P Global, Parrot Analytics, Deana Myers, Digital TV, Market Research, Streaming, USA
Parrot Analytics to measure audiences for CBS Studios International
Jul 25, 2018 – Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.
News categories:
Parrot Analytics, CBS Studios International, Wared Seger, Barry Chamberlain, Advertising, Big Data, Digital TV, Worldwide
Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service
Jun 21, 2018 – In its latest TV demand report, Parrot Analytics focused on consumers' propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S.. Parrot Analytics investigated consumers' willingness to subscribe to up to four streaming subscription video services.
News categories:
Parrot Analytics, Samuel Stadler, Digital TV, Market Research, Streaming, USA
Parrot Faurecia supplies European car maker with in-car TV reception
Jul 11, 2017 – Parrot Faurecia Automotive has announced that its Media Center solution has been selected by a European car maker as a line-fit option. The Media Center entered mass production in early 2017 for the European, Chinese, Japanese, Taiwanese and Korean markets.
News categories:
Parrot Faurecia, Jean-Luc Tété, Digital TV, Europe, In-Car, Terrestrial
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