Digital TV News: Peacock

Advertisers still struggling with streaming quality
Feb 4, 2020 – Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
News categories: Conviva, Bill Demas, Advertising, Digital TV, Market Research, OTT, Worldwide

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Enea Openwave optimizes Apple TV+ streaming
Nov 5, 2019 – Enea (Stockholm: ENEA) has announced that Enea Openwave has successfully optimized Apple TV+ over mobile networks, using its traffic management technology. Algorithms were used to dynamically optimize Apple’s encrypted video content to deliver a higher quality viewing experience.
News categories: Enea, Indranil Chatterjee, Content Distribution, Digital TV, Mobile, QoE, Worldwide

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, OTT, USA

NBCUniversal streaming service to be called 'Peacock'
Sep 17, 2019 – NBCUniversal has announced 'Peacock' as the name for its new streaming service. Peacock rolls out in April of 2020 with over 15,000 hours of content and takes center stage at the end of July during the 2020 Summer Olympics.
News categories: NBCUniversal, Peacock, Bonnie Hammer, Digital TV, OTT, USA