Digital TV News: Pioneer
ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories:
ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX
Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories:
Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA
Roku surpasses 80 million active accounts
Feb 15, 2024 – Roku (NASDAQ: ROKU) now has more than 80 million active accounts. Viewer engagement is also at a record high—for the first time, more than 100 billion hours were streamed on the platform in 2023.
News categories:
Roku, Anthony Wood, Digital TV, Streaming, USA, Worldwide
Veset launches ad-insertion platform, AdWise
Feb 1, 2024 – Veset has released Veset AdWise, an ad-insertion solution that allows advertising to be placed alongside live video, avoiding the need for traditional ad breaks.
News categories:
Veset, Gatis Gailis, Advertising, Content Distribution, Digital TV, UX, Worldwide
Dish Media adopts Unified ID 2.0 identity solution
Jan 30, 2024 – DISH Media has enabled Unified ID 2.0 (UID2), an identity solution, becoming the first MVPD and the largest vMVPD to integrate the solution across its traditional TV and OTT services.
News categories:
Dish Media, Kevin Arri, The Trade Desk, Advertising, Big Data, Digital TV, Satellite, Streaming, USA
Stenna Group selects PlayBox Neo for production and playout
Jan 29, 2024 – Stenna Group has selected media production and playout solutions from PlayBox Neo to support a series of newly launched streaming channels in Brazil.
News categories:
PlayBox Neo, Stenna Group, CIS Group, Sonya Chakarova, Fabio Buhr, Felipe Andrade, Brazil, Content Distribution, Digital TV, Streaming
Pixalate publishers report shows Castify.ai's global influence
Jan 25, 2024 – Many of the CTV applications that Castify.ai has built, distributed and is monetizing for its content partners have been recognized as top publishers in Pixalate's Publishers Trust Index Report for December 2023.
News categories:
Castify.ai, Pixalate, Gal Turjeman, Advertising, Apps, Digital TV, Streaming, Worldwide
Lotame supports data interoperability with Unified ID 2.0 adoption
Jan 18, 2024 – Lotame has announced adoption of Unified ID 2.0 (UID2) technology, pioneered by The Trade Desk, extending its data capabilities to help ensure comprehensive coverage across display, video and CTV.
News categories:
Lotame, The Trade Desk, Eli Heath, Jay Goebel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Apple previews entertainment experiences on Apple Vision Pro
Jan 16, 2024 – Apple has announced entertainment experiences for its Apple Vision Pro. Vision Pro enables users to watch new shows and films from streaming services including Apple TV+ and Disney+.
News categories:
Apple, Disney, Greg Joswiak, Bob Iger, Digital TV, Metaverse, Streaming, Worldwide
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