Digital TV News: Publicis

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Discovery develops audience measurement for its Olympic Winter Games coverage
Feb 1, 2018 – As part of their preparations to deliver coverage of the Olympic Winter Games, Discovery and its sports brand Eurosport have developed a methodology to measure audience behavior across Europe. The metrics will capture data across free-to-air, pay TV, online and social platforms.
News categories: Discovery, Jean-Briac Perrette, Chris Jones, Thomas Bach, Big Data, Digital TV, Europe, Mobile

Zenith renews TV ratings agreement with Nielsen
Jun 19, 2017 – Nielsen (NYSE: NLSN) has announced that Zenith has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency TV ratings data across all 210 designated market areas (DMAs).
News categories: Nielsen, Zenith, Publicis, Michael Sharp, Joe Cerone, Frank Friedman, Advertising, Big Data, Digital TV, Set Top Box, USA

Altice announces new global strategy: One Group, One Brand
May 23, 2017 – Altice has announces its new global and multi-local branding strategy: The transformation from a holding company with a collection of different assets and brands around the world, to the establishment of one unified global group with one single brand – Altice.
News categories: Altice, Michel Combes, Dexter Goei, Cable TV, Digital TV, IPTV, Worldwide

Sezmi Unveils Next Generation Television Offering
May 1, 2008 – Sezmi has unveiled a next generation television offering that includes many industry firsts. Sezmi delivers all television content, including broadcast and cable network programming, movies and Internet video, in one simple package.
News categories: Sezmi, Cable TV, Digital TV, DVR, Set Top Box, Smart Home, Streaming, Terrestrial, USA