Digital TV News: Rakuten Advertising

Rakuten brings SpringServe Tiles to Rakuten TV app
Feb 16, 2023 – SpringServe (Nasdaq: MGNI) has announced that Rakuten Advertising has adopted SpringServe Tiles to strengthen the impact of ad-supported campaigns on Rakuten TV. Tiles bring ad serving to the content discovery experience.
News categories: SpringServe, Rakuten, Leon Siotis, James Collins, Advertising, Apps, Digital TV, Europe, Streaming, UX

Guardian-branded FAST channel launches on Rakuten TV
Mar 10, 2022 – A Guardian-branded FAST channel has launched on Rakuten TV, giving audiences in the UK and across Europe the opportunity to enjoy a range of Guardian documentaries and video journalism content, as part of a new partnership.
News categories: The Guardian, Rakuten TV, Robert Hahn, Christian Bennett, Cedric Dufour, Digital TV, Europe, Streaming, UK

Amagi adds FAST channels to Rakuten TV line-up
Sep 14, 2021 – Amagi has extended its partnership with Rakuten TV. For Rakuten TV, Amagi is delivering a line-up of nearly 50 linear channels, working alongside Rakuten TV's monetization partner Rakuten Advertising.
News categories: Amagi, Rakuten TV, Srinivasan KA, Jacinto Roca, Content Distribution, Digital TV, Europe

video intelligence applies contextual technology to CTV advertising
Jul 8, 2021 – video intelligence (vi) aims to aid both publishers and brands with contextual technology. For CTV channels and apps, vi technology adds layers of contextual data to content, enabling the creation of new audience segments.
News categories: video intelligence, Ernst Dirkzwager, Advertising, Big Data, Digital TV, Streaming, Worldwide

Rakuten TV to roll out 20 channels on Samsung TV Plus
Apr 20, 2021 – Rakuten TV has expanded its free content offering on Samsung's AVOD service with the launch of over 20 of the its own and third-party channels on Samsung TV Plus across 16 European markets.
News categories: Rakuten TV, Samsung, Rakuten Advertising, Advertising, Apps, Digital TV, Europe, Smart TV, Streaming