Digital TV News: Rentrak

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

TV accounts for 94% of UK video advertising
Mar 9, 2017 – An analysis by Thinkbox of 2016 video consumption in the UK shows how total video viewing – and viewing of video advertising – breaks down.
News categories: Thinkbox, Lindsey Clay, Digital TV, Market Research, UK

Free on Demand VOD continues growth in U.S.
Jun 15, 2015 – Rentrak (NASDAQ: RENT) has announced the release of its 'State of VOD: Trend Report'. The report shows that the total time spent viewing Free on Demand (FOD) TV content in the U.S. Broadcast Primetime category has increased 22 percent compared to the previous year.
News categories: Rentrak, Cathy Hetzel, Bill Livek, Cable TV, IPTV, Market Research, Satellite, USA

Mobile500 Alliance Launches Mobile Digital TV in Seattle and Minneapolis
Jan 3, 2013 – The Mobile500 Alliance with Fisher Communications (NASDAQ: FSCI) and Hubbard Broadcasting has announced the soft consumer launch of its mobile digital television service, called MyDTV, in the Seattle and Minneapolis markets.
News categories: Mobile500 Alliance, Fisher Communications, Hubbard Broadcasting, Apps, CES2023, Mobile, Smartphone, Tablet

Video-On-Demand is the Fastest Growing Alternative TV Delivery Platform
Apr 19, 2012 – Rentrak (NASDAQ: RENT) has said that video-on-demand is at the tipping point of becoming a major ad medium. The potential value of the ad inventory in Free-On-Demand (FOD) programs is at least one billion dollars, according to their estimates.
News categories: Rentrak, Advertising, Market Research, Streaming

Mobile500 Alliance Demonstrates First Complete Mobile Digital TV Consumer Product
Apr 16, 2012 – At the 2012 NAB Show, the Mobile500 Alliance detailed its business model and enhanced features for Mobile DTV, including new interactive advertising and an improved user experience that features social media integration with Twitter.
News categories: Mobile500 Alliance, Advertising, Conditional Access, Mobile, NABShow, Smartphone, Social TV, Tablet, USA

Mobile500 Alliance to Demonstrate Second Generation Mobile DTV Application at NAB Show
Apr 10, 2012 – The Mobile500 Alliance has announced that it will demonstrate its second generation Mobile Digital Television application at the 2012 NAB Show. Enhancements include social media integration, closed captioning, interstitials and interactive banners.
News categories: Mobile500 Alliance, Advertising, Apps, Middleware, Mobile, NABShow, Smartphone, Tablet, USA

Mobile DTV Forum Stepping Up Role in Mobile DTV Deployment
Apr 11, 2011 – The Mobile DTV Forum, the newly established membership category of the Open Mobile Video Coalition (OMVC), is off and running, already creating working groups, selecting members of its Steering Committee and adding new member companies.
News categories: Open Mobile Video Coalition, Mobile, USA

DEG Releases Year-End 2010 Home Entertainment Report
Jan 6, 2011 – The 2010 home entertainment market continued to be bolstered by the steady growth of Blu-ray as total U.S. home entertainment spending hit $18.8 billion to close the year, announced DEG: The Digital Entertainment Group at CES.
News categories: Digital Entertainment Group, Blu-ray, CES2023, DVD, Market Research, Streaming, USA