Digital TV News: Resonate

Titan OS adds Mediaset Spain's mitele app to its OS
Mar 6, 2024 – Titan OS has integrated mitele, Mediaset Spain's live and on-demand digital TV multiplatform, which is now available on Smart TVs powered by Titan OS in Spain.
News categories: Titan OS, Mediaset, Jacinto Roca, Apps, Digital TV, Smart TV, Spain, TV OS

UK's Channel 4 records streaming high in October
Nov 15, 2023 – Channel 4 has recorded its biggest-ever month of streaming in October. Data released by Barb showed the channel registered 6.7 billion viewer minutes in October.
News categories: Channel 4, Ian Katz, Digital TV, Market Research, Streaming, UK

Samba TV integrates additional metadata from Red Bee Media
Nov 13, 2023 – Red Bee Media has announced that Samba TV will integrate Red Bee metadata to supplement its analysis of viewership behaviors and validate its media measurement and advertising effectiveness.
News categories: Red Bee Media, Samba TV, Jason Marchese, Aden Zaman, Big Data, Digital TV, Worldwide

Rakuten TV to offer local FAST channels with OKAST
Oct 6, 2023 – Rakuten TV has partnered with OKAST to offer local FAST channels in its European territories, providing audiences with content that resonates with their values and culture.
News categories: OKAST, Rakuten TV, Cédric Monnier, Cédric Dufour, Content Distribution, Digital TV, Europe, Streaming

LG Channels 3.0 delivers upgraded user experience with new UI
Sep 19, 2023 – LG has introduced LG Channels 3.0, the latest version of its streaming service, featuring a new UI with improved navigation, more engaging placements for content discovery, and an enhanced channel guide.
News categories: LG Electronics, Digital TV, Korea, Smart TV, Streaming, USA, UX, Worldwide

iWedia, Synaptics and OBLO measure user engagement with content and ads
Sep 15, 2023 – iWedia has partnered with Synaptics to create a product, powered by OBLO Cloud technology, that utilizes advanced camera technology to measure user engagement with TV content and ads.
News categories: iWedia, Synaptics, OBLO, Advertising, Big Data, Digital TV, Semiconductor, Worldwide

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Okast and Broadpeak launch combined FAST solution
Jul 10, 2023 – OKAST and Broadpeak have joined forces to offer their FAST 2.0 solution, coupling Broadpeak server-side ad insertion with a new version of OKAST's channel programming solution.
News categories: Broadpeak, OKAST, Mathias Guille, Cédric Monnier, Content Distribution, Digital TV, IBC2023, Streaming, Worldwide

Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide