Digital TV News: Segment
Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories:
Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
Interactive TV news channel unveiled by ROXi and Sinclair
Apr 15, 2024 – At NAB, ROXi and Sinclair unveiled 3 News Interactive Las Vegas. Powered by ROXi's FastStream, the NEXTGEN TV-delivered channel has the interactivity of an app without the need for an app on the TV.
News categories:
ROXi, Sinclair, Rob Lewis, Skip Flenniken, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX
Vantiva has shipped 22 million Android TV set-top boxes
Apr 16, 2024 – Vantiva (Paris: VANTI) has announced that it has sold 22 million Android TV set-top boxes to date. The company had a 25% market share as of the end of 2023 according to the latest Omdia STB report.
News categories:
Vantiva, Google, Leopold Diouf, Shalini Govil-Pai, Android TV, Digital TV, Market Research, Set Top Box, Worldwide
Now TV partners with Viaccess-Orca for addressable TV in Hong Kong
Apr 9, 2024 – Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers.
News categories:
Viaccess-Orca, HKT, Dokyung Lee, Derek Choi, Advertising, Content Distribution, Digital TV, Hong Kong, IPTV, NABShow
Eluvio unveils next-gen Content Fabric and debuts new apps
Apr 9, 2024 – Eluvio has updated its Eluvio Content Fabric, delivering live streaming, PVOD, FAST channels and video archive monetization at scale, alongside apps to extract the full potential of the Fabric.
News categories:
Eluvio, Michelle Munson, Apps, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Grupo Televisa to acquire AT&T's share of Sky México
Apr 3, 2024 – Grupo Televisa (NYSE:TV; BMV:TLEVISA CPO) has reached an agreement with AT&T to take over its participation in Sky Mexico, giving Televisa ownership of 100% of Sky's capital stock.
News categories:
Grupo Televisa, Sky México, AT&T, Bernardo Gómez, Alfonso de Angoitia, Luis Malvido, Francisco Valim, Digital TV, MandA, Mexico, Satellite
Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories:
iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA
ThinkAnalytics harnesses data and generative AI for channel creation
Mar 28, 2024 – At NAB Show 2024, ThinkAnalytics will exhibit ThinkFAST, an AI powered content scheduling FAST channel solution enabling content rights holders to drive higher engagement and reduce churn.
News categories:
ThinkAnalytics, Marc Aldrich, Big Data, Content Distribution, Digital TV, NABShow, UX, Worldwide
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