Digital TV News: Sky Media

Foxtel Media to digitise linear ad impressions with tvbeat
Oct 17, 2024 – Foxtel Media is partnering with tvbeat to convert linear TV spots into digitally tracked impressions, enabling improved audience targeting, ad analytics and programmatic trading of linear ad buys.
News categories: Foxtel Media, tvbeat, Nev Hasan, Robert Farazin, Advertising, Australia, Cable TV, Digital TV, Satellite, Set Top Box

A+E Networks EMEA enhances BLAZE streaming service with Simplestream
May 15, 2024 – A+E Networks EMEA has upgraded its BLAZE streaming service in the UK with Simplestream. The enhanced service increases BLAZE's content offering, adding A+E Networks' collection of FAST channels.
News categories: A+E Networks, Simplestream, Julie Mitchelmore, James Hall, Dan Finch, Apps, Content Distribution, Digital TV, Streaming, UK

Sky Media adds Search Behaviour targeting to AdSmart addressable platform
Aug 3, 2023 – Sky Media has added a Search Behaviour targeting capability to the AdSmart addressable platform, allowing brands to target audiences based on specific online search behaviours.
News categories: Sky Media, Ruth Cartwright, Advertising, Big Data, Digital TV, UK

FIFA selects Sky Media as ad sales partner for FIFA+ in Europe
Jul 7, 2023 – FIFA has announced that Sky Media has been appointed as the official and exclusive ad sales representatives for the FIFA+ platforms across Europe, the UK, and Ireland.
News categories: Sky Media, FIFA, Brett Aumuller, Romy Gai, Advertising, Digital TV, Europe, Streaming

Paramount+ to launch on Sky across Europe
Aug 5, 2021 – ViacomCBS (NASDAQ: VIAC, VIACA) and Sky (NASDAQ: CMCSA) have announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
News categories: ViacomCBS, Sky, Paramount+, Raffaele Annecchino, Stephen van Rooyen, Advertising, Apps, Austria, Digital TV, Germany, Ireland, Italy, Satellite, Switzerland, UK

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

Sky Media pilots Shoppable Ads with Sky Mobile
May 7, 2021 – Sky Media has a launched a pilot for its Shoppable Ads proposition with Sky Mobile. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website.
News categories: Sky Media, Sky, Dan Cohen, Pierre Coppin, Advertising, Digital TV, Mobile, Satellite, UK

Sky Media appoints TVbeat as TV data verification partner
Jan 21, 2021 – Sky Media and TVbeat have further expanded their partnership to include TV data verification. Sky Media has appointed TVbeat to ingest, process and harmonise data from various sources across their technology stack.
News categories: TVbeat, Sky Media, Robert Farazin, Martin Leach, Big Data, Digital TV, Satellite, Streaming, UK

Sky partners with TVSquared to track TV campaigns to online visits
Jul 24, 2020 – Sky Media and TVSquared are to launch a direct web attribution tool. With the tool, advertisers can measure the impact a TV campaign has in generating interest and subsequent traffic to a brand’s website and apps.
News categories: TVSquared, Sky Media, Calum Smeaton, Dev Sangani, Advertising, Big Data, Digital TV, UK