Digital TV News: Strategy Analytic

Record holiday sales of Connected TV devices predicted for Q4
Dec 17, 2020 – Global sales of connected TV devices are set to reach a new record this quarter as holiday demand and recovery from the impact of the pandemic drive sales to more than 111 million units, according to Strategy Analytics.
News categories: Strategy Analytics, Chirag Upadhyay, David Watkins, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

Video streaming subscription growth sets new record
Dec 15, 2020 – Strategy Analytics' research has found that the annual increase in global SVOD subscriptions in Q3 2020 reached 217.6 million, the highest ever, beating the previous record of 211.7 million in Q4 2018.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, Streaming, Worldwide

Highest ever Samsung Smart TV sales in 3Q 2020
Dec 1, 2020 – Samsung sold 11.8 million smart TVs worldwide in Q3 2020. The global market for connected TV devices as a whole (including smart TVs, media streamers and games consoles) reached 81.3 million units in Q3, up 19% year-on-year.
News categories: Strategy Analytics, Michael Goodman, David Watkins, COVID-19, Digital TV, Market Research, Smart TV, Worldwide

Growing demand for smart displays driving smart speaker sales
Nov 24, 2020 – Smart speaker users are switching increasingly to display-based devices, or Smart Displays, according to Strategy Analytics. The share of all smart speaker sales incorporating a display was 26% in Q3 2020, compared to 22% a year earlier.
News categories: Strategy Analytics, David Watkins, Market Research, Smart Home, Worldwide

Google's share of global digital media revenues declined in Q2
Oct 29, 2020 – According to Strategy Analytics, while it's still the world's largest digital media company by some distance, Google’s digital media revenues fell by 7.0% in Q2 2020 to $38.3B, causing its market share to fall from 29.0% in Q1 2020 to 26.3% in Q2.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, Streaming, Worldwide

COVID-19 boosts mobile content spend 28% in 2020
Oct 6, 2020 – COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics. Over the next five years mobile media revenue is expected to approach $860 billion.
News categories: Strategy Analytics, David Kerr, Nitesh Patel, Content Distribution, COVID-19, Digital TV, Market Research, Mobile, Worldwide

Sony and Xbox games strategies diverge as Cloud streaming shapes future
Oct 5, 2020 – According to Strategy Analytics, Sony remains focused on improving the gaming experience on the large screen, while Microsoft is more concerned with making games available across as many devices as possible.
News categories: Strategy Analytics, Michael Goodman, David Watkins, Digital TV, Gaming, Market Research, Worldwide

Global TV streaming device population reaches 1.1 billion
Sep 2, 2020 – The global population of TV and video streaming devices has now exceeded 1.1 billion, according to Strategy Analytics. The research finds that Samsung is the leading brand, followed by Sony, LG, Hisense, TCL and Amazon.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, Streaming, USA