Digital TV News: TOTAL TV

Streaming remains top format for U.S. audiences in September
Oct 20, 2022 – Nielsen's monthly TV and streaming snapshot for the U.S. has revealed that streaming remained the most-watched TV format in in September, capturing 36.9% of overall usage and marking another record-high share for the category.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

UK's Ofcom releases Media Nations 2022 report
Aug 17, 2022 – Ofcom’s fifth annual Media Nations report shows that younger adults now watch almost seven times less scheduled TV than those aged 65 and over, as the generation gap in media habits reaches a record high.
News categories: Ofcom, Ian Macrae, Broadcast, Digital TV, Market Research, TV-over-IP, UK

Streaming accounted for over one-third of U.S. TV viewing in June
Jul 21, 2022 – In June, streaming captured 33.7% of U.S. television consumption. This is streaming's largest share of TV usage to be measured by Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot since its inception in May 2021.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

United Group to consolidate DTH services on a single platform
Jun 16, 2022 – United Group has initiated steps to consolidate its three DTH services (NOVA, Total TV and VIVACOM) into a single platform by sending an RFI to a group of satellite operators for satellite capacity to support its plans.
News categories: United Group, Srdjan Djurdjevic, Bosnia and Herzegovina, Bulgaria, Content Distribution, Croatia, Digital TV, Greece, Macedonia, Montenegro, Satellite, Serbia, Slovenia

Streaming captures nearly 32% of U.S. TV viewing in May
Jun 16, 2022 – In May, in the U.S., streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN).
News categories: Nielsen, Digital TV, Market Research, USA

WideOrbit adds automated addressable ad replacement for live-streamed broadcasts
Jun 1, 2022 – WideOrbit has announced the latest release of WO Traffic, the company’s broadcast media ad sales and commercial operations platform. WO Traffic v22.0 introduces the platform's addressable ad replacement solution for live streams.
News categories: WideOrbit, Will Offeman, Advertising, ATSC 3, Digital TV, Streaming, USA

Share of smart TVs in Germany continues to rise
May 30, 2022 – In the first four months of the year, the share of smart TVs in Germany continued to rise. According to GfK SE, slightly more than 1.6 million TV sets were sold in Germany during this period. Almost all of these sets were smart.
News categories: Deutsche TV-Plattform, Digital TV, Germany, Market Research, Smart TV