Digital TV News: The CW

ViacomCBS expands YouTube TV distribution agreement
May 7, 2020 – ViacomCBS (NASDAQ: VIACA, VIAC) and Google have announced a distribution agreement to deliver more content from ViacomCBS’ portfolio of news, entertainment and sports networks for YouTube TV subscribers.
News categories: ViacomCBS, YouTube TV, Ray Hopkins, Lori Conkling, Content Distribution, Digital TV, Streaming, USA

Comcast first MVPD to launch CBS All Access STB app
Jan 8, 2020 – ViacomCBS and Comcast have announced that the companies have renewed their content carriage agreement. In addition, CBS All Access, CBS’ SVOD and live streaming service, will be available on Comcast’s Xfinity X1 and Flex platforms later this year.
News categories: Comcast, ViacomCBS, Rebecca Heap, Ray Hopkins, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

WarnerMedia names upcoming D2C service HBO Max
Jul 9, 2019 – WarnerMedia has unveiled HBO Max as the name of its new streaming service. The service will include an extensive collection of exclusive original programming as well as content from WarnerMedia’s portfolio of brands and libraries.
News categories: WarnerMedia, Robert Greenblatt, Digital TV, Streaming, USA

Hearst Television launches private marketplace for Connected TV advertising
Sep 24, 2018 – Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
News categories: Hearst Television, dataxu, Jordan Wertlieb, Jonathan Sumber, Mike Baker, Advertising, Digital TV, Set Top Box, Streaming, USA

Amazon introduces 'Fire TV Recast' DTT gateway
Sep 20, 2018 – Amazon (NASDAQ: AMZN) has announced Fire TV Recast, a companion DVR that lets consumers watch, record, and replay free over-the-air TV programming on Fire TV, Echo Show, and on compatible Fire tablet, iOS, and Android devices.
News categories: Amazon, Marc Whitten, Patrick Moorhead, Digital TV, DVR, Placeshifting, Terrestrial, USA

Roku adds 'Featured Free' content links to Roku UI
Aug 8, 2018 – Roku (Nasdaq: ROKU) has announced tat it is beginning the roll out of a navigation change to the Roku home screen called 'Featured Free,' which provides users with direct links to free content from The Roku Channel, ABC, The CW, CW Seed, FOX, Freeform, Pluto TV, Sony Crackle, Tubi and more.
News categories: Roku, Rob Holmes, Digital TV, Set Top Box, Streaming, USA, UX

comScore pilots Campaign Ratings video advertising measurement solution
Jul 31, 2018 – comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.
News categories: comScore, Bryan Wiener, Advertising, Big Data, Digital TV, USA

AlphaNetworks creates global A.I. powered media platform
Jul 19, 2018 – AlphaNetworks has announced video infrastructure powered by AI and blockchain. The digital framework provides creators, media companies and advertisers with applications for better video monetization, management and analytics.
News categories: AlphaNetworks, Seth Shapiro, Big Data, Digital TV, Worldwide

Audience's emotional response predicts future live TV viewership
Jan 25, 2018 – Georgetown University's McDonough School of Business and Canvs have announced a joint study on how television show audience Emotional Reactions (ERs) impact the following week's live airing viewership.
News categories: Canvs, McDonough School of Business, Jared Feldman, David Schweidel, Digital TV, Market Research, USA