Digital TV News: The NPD Group

Screen size and picture quality drive replacement TV purchases in U.S.
Jun 18, 2018 – According to NPD, increasing the size and picture quality are the top driving forces for U.S. consumers looking to update their televisions. Of the consumers who purchased a 4K/UHD replacement TV, 45% reported buying because they wanted a larger screen, 39% for better picture quality.
News categories: The NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Viewing is shifting from live TV to subscription services
Nov 22, 2017 – According to the NPD Group, as subscribers to Netflix, Hulu and other subscription video-on-demand (SVOD) services continue to increase, so too does the amount of time they watch television and movies on their TVs, PCs and mobile devices.
News categories: NPD Group, Graham Gee, Digital TV, Market Research, Mobile, Streaming, USA

Video streaming on TV-connected devices continues to grow in the US
Oct 25, 2017 – According to NPD, 57% of all U.S. smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively.
News categories: NPD Group, Brad Akyuz, John Buffone, Apps, Digital TV, Market Research, Mobile, Set Top Box, Streaming, USA

60% of U.S. broadband homes have a TV connected to the internet
Apr 19, 2017 – 60% of U.S. internet homes now have an installed connected TV device, according to NPD. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted.
News categories: NPD, John Buffone, Digital TV, Set Top Box, Streaming, USA

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, Set Top Box, Streaming, USA

4K UHD TV to shift from early adopter to mass market
Nov 21, 2016 – With awareness and interest on the rise, this holiday season could mark the shift in the 4K Ultra-High Definition (UHD) TV consumer base from early adopter to mass market audience, according to The NPD Group.
News categories: NPD Group, John Buffone, Digital TV, Market Research, USA

Over 80% of U.S. smartphone users now stream video
Mar 21, 2016 – Eighty-one percent of all U.S. smartphone users now stream video on their devices, according to NPD Group. This usage is being driven primarily by users who are 25 and younger.
News categories: NPD Group, Brad Akyuz, Digital TV, Market Research, Smartphone, Streaming, USA

49 million U.S. homes have a TV connected to the internet
Mar 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past year, according to The NPD Group.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

82% growth expected in U.S. internet-connected TV devices by 2018
Nov 9, 2015 – By the end of 2018, 231 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs, representing 82 percent growth from 2014 to 2018, according to The NPD Group.
News categories: NPD, John Buffone, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA