Digital TV News: The NPD Group

Connected TV and streaming player adoption spurring digital video purchases and rentals
Oct 30, 2018 – According to The NPD Group, as of August 2018, 61 million households in the U.S. had at least one internet-connected TV, video game console, Blu-ray Disc player or streaming media player. As a result more consumers are choosing to rent and purchase digital movies.
News categories: NPD Group, John Buffone, Ricardo Solar, Digital TV, Market Research, Streaming, USA

7% annual growth expected for connected TV devices in the U.S.
Sep 6, 2018 – In the U.S., at the end of 2017, 210 million devices were installed in consumer homes actively delivering internet connectivity to the TV screen, and by the end of 2021 there are forecast to be 275 million, according to The NPD Group.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

U.S. voice-activated speaker sales to grow 50% by 2019
Aug 14, 2018 – According to The NPD Group, sales of voice-activated speakers will add an incremental $1.6 billion dollars to the U.S. technology industry through 2019, as these devices are leveraged both as an interface to smart home services and as digital assistants.
News categories: NPD Group, Stephen Baker, Big Data, Market Research, Smart Home, USA

Nearly one-fifth of U.S. video consumers are SVOD only
Aug 1, 2018 – While the majority of consumers in the United States view video content from a variety of sources - both physical and digital - the number of people using only Netflix, Hulu, Amazon Prime Video and other SVOD services is on the rise.
News categories: NPD Group, Ricardo Solar, Digital TV, Market Research, Streaming, USA

Screen size and picture quality drive replacement TV purchases in U.S.
Jun 18, 2018 – According to NPD, increasing the size and picture quality are the top driving forces for U.S. consumers looking to update their televisions. Of the consumers who purchased a 4K/UHD replacement TV, 45% reported buying because they wanted a larger screen, 39% for better picture quality.
News categories: The NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Viewing is shifting from live TV to subscription services
Nov 22, 2017 – According to the NPD Group, as subscribers to Netflix, Hulu and other subscription video-on-demand (SVOD) services continue to increase, so too does the amount of time they watch television and movies on their TVs, PCs and mobile devices.
News categories: NPD Group, Graham Gee, Digital TV, Market Research, Mobile, Streaming, USA

Video streaming on TV-connected devices continues to grow in the US
Oct 25, 2017 – According to NPD, 57% of all U.S. smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively.
News categories: NPD Group, Brad Akyuz, John Buffone, Apps, Digital TV, Market Research, Mobile, Set Top Box, Streaming, USA

60% of U.S. broadband homes have a TV connected to the internet
Apr 19, 2017 – 60% of U.S. internet homes now have an installed connected TV device, according to NPD. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted.
News categories: NPD, John Buffone, Digital TV, Set Top Box, Streaming, USA

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, Set Top Box, Streaming, USA