Digital TV News: Thinkbox
egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories:
egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide
TV accounts for 94% of UK video advertising
Mar 9, 2017 – An analysis by Thinkbox of 2016 video consumption in the UK shows how total video viewing – and viewing of video advertising – breaks down.
News categories:
Thinkbox, Lindsey Clay, Digital TV, Market Research, UK
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