Digital TV News: Top TV
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
Tremor signs global partnership with VIDAA for ACR data
Oct 26, 2021 – Tremor International (AIM/NASDAQ: TRMR) has announced an exclusive partnership with VIDAA. The agreement sees Tremor's platform gain exclusive access to VIDAA's ACR data, both in the US and internationally.
News categories:
Tremor, VIDAA, Ofer Druker, Guy Edri, Advertising, Big Data, Digital TV, Middleware, Smart TV, USA, Worldwide
Record YoY growth for India's Smart TV market in Q2
Sep 17, 2021 – India's TV shipments grew 46% YoY in Q2 2021, according to Counterpoint Research. The post-pandemic economic improvement, aided by active retail channels fulfilling the pent-up demand, was the key reason for the growth.
News categories:
Counterpoint Research, Debasish Jana, Digital TV, India, Market Research, Smart TV
More than seventy 8K TVs now certified by the 8K Association
Jul 26, 2021 – The 8K Association has revealed that there are now over seventy 8K TVs certified by the 8KA. This includes nearly 50 models launched in the first half of 2021 from three of the world's top TV brands – Hisense, Samsung, and TCL.
News categories:
8K Association, Digital TV, Smart TV, Worldwide
VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories:
VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA
More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories:
VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA
TV providers testing NEXTGEN TV over cable TV infrastructure
Dec 15, 2020 – Broadcasters supporting the Phoenix Model Market project for NEXTGEN TV, along with Pearl TV, have begun testing of NEXTGEN TV over limited cable infrastructure, in cooperation with Comcast.
News categories:
Pearl TV, Comcast, Anne Schelle, Jerry Parkins, ATSC 3, Cable TV, Content Distribution, Digital TV, USA
Virgin Media launches Horizon-powered TV platform in the UK
Nov 10, 2020 – Virgin Media has announced its new TV platform, Virgin TV 360. The advanced TV line-up includes a Mini box, new TV remote with voice control and smart features which offer an integrated, voice activated and personalised service.
News categories:
Virgin Media, David Bouchier, Annie Brooks, Cable TV, Digital TV, RDK, Set Top Box, UK
New AI and cloud capabilities for ThinkAnalytics content discovery
Sep 4, 2020 – ThinkAnalytics has boosted its Cloud Content Discovery Platform with new AI and cloud-native technologies. Version 10 delivers increased user engagement, more business control and new operating efficiencies.
News categories:
ThinkAnalytics, Peter Docherty, Big Data, Digital TV, Worldwide
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