Digital TV News: Topic

IRIS.TV powers contextually relevant ad inventory for Plex
Aug 25, 2021 – IRIS.TV has partnered with Plex to enable contextually relevant CTV advertising on the Plex platform. Plex is now able to offer brands more transparency into the ad inventory they’ve purchased.
News categories: IRIS.TV, Plex, Field Garthwaite, Todd Hay, Advertising, Digital TV, Streaming, Worldwide

Accedo powers Sensical streaming service for kids
Aug 3, 2021 – Accedo has announced its continued partnership with Common Sense Networks to deliver and evolve Sensical, an OTT service with carefully curated and vetted videos for kids ages 2 to 10.
News categories: Accedo, Common Sense Networks, Mrugesh Desai, Eric Berger, Apps, Digital TV, Streaming, USA, UX

OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories: IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide

CNN+ streaming service to launch in Q1 2022
Jul 19, 2021 – CNN+ will feature original, live, on demand and interactive programming as a standalone D2C service with offerings that are separate and distinct from CNN, CNN International, HLN and CNN en Español linear TV channels.
News categories: CNN, Jeff Zucker, Andrew Morse, Digital TV, Streaming, USA

Linear programming lives on as FAST channels make gains in the U.S.
Jul 15, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, Satellite, Streaming, Terrestrial, USA

video intelligence applies contextual technology to CTV advertising
Jul 8, 2021 – video intelligence (vi) aims to aid both publishers and brands with contextual technology. For CTV channels and apps, vi technology adds layers of contextual data to content, enabling the creation of new audience segments.
News categories: video intelligence, Ernst Dirkzwager, Advertising, Big Data, Digital TV, Streaming, Worldwide

Half of U.S. streaming device buyers to be first-time owners
Jun 30, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

European Audiovisual Observatory publishes Key Trends 2020/2021 report
May 20, 2021 – Key Trends 2020/2021 is the Observatory’s yearly digest of what's hot in European media: TV, film and VOD. This edition outlines the big picture of the European audiovisual sector with a round-up of the key data from Observatory research.
News categories: European Audiovisual Observatory, Digital TV, Europe, Market Research, Streaming

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide