Digital TV News: Topic

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

DVB publishes updated Multicast ABR specification and guidelines
Mar 15, 2023 – The DVB has approved the publication of BlueBook A176r3, an update of the DVB-MABR specification, and BlueBook A181r1, an update to the implementation guidelines for the specification.
News categories: DVB Project, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

TO THE NEW partners with Vionlabs on content discovery and recommendations
Mar 16, 2023 – TO THE NEW and Vionlabs have partnered to improve customer experience through mood-based content discovery, using AI-based analysis of video files to increase viewer engagement and satisfaction.
News categories: Vionlabs, TO THE NEW, Cecilie Chen, Manish Sinha, Big Data, Digital TV, Streaming, UX, Worldwide

Netflix, Hulu, Disney+ most essential for US streaming subscribers
Mar 14, 2023 – Research from Aluma Insights finds two-thirds of U.S. Netflix buyers view the service as indispensable, with more than half of subscribers considering Hulu and Disney+ to be essential.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA

Live demonstration of 5G Broadcast on show at MWC 2023
Feb 24, 2023 – Rohde & Schwarz is leading a live demonstration of 5G Broadcast at MWC 2023 in Barcelona. The proof of concept will see a broadcast stream transmitted across the city, showing its value as a means of delivering media and multicasting data.
News categories: Rohde & Schwarz, Qualcomm, Manfred Reitmeier, Lorenzo Casaccia, 5G, Content Distribution, Digital TV, MWC24, Spain, Worldwide

Three million sharing SVOD subscriptions in the Nordics
Jan 12, 2023 – According to Mediavision, three million SVOD subscriptions in the Nordics are currently borrowed from another household, i.e. giving access to a service without paying for it, with Netflix the most affected.
News categories: Mediavision, Marie Nilsson, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

SMPTE publishes guide to ontologies and semantics for media in the cloud
Dec 6, 2022 – SMPTE has collaborated with the EBU and MovieLabs to publish a guide to the use of ontologies and other semantic web technologies within a media landscape characterized by the movement of workflows into the cloud.
News categories: SMPTE, MovieLabs, EBU, David Grindle, Jim Helman, Hans Hoffmann, Big Data, Digital TV, Worldwide

Consumer VR shipments in China to approach 7 million units in 2026
Nov 25, 2022 – According to IDC, consumer standalone VR shipments in China increased by 166.2% year-over-year in the H1 2022. China standalone VR in Q1 2022 reached 229,000 units shipped, while Q2 2022 had almost 273,000 units shipped.
News categories: IDC, Claire Zhao, China, Gaming, Market Research, Metaverse

Media Distillery and NLZIET partner on content discovery
Nov 10, 2022 – Media Distillery and NLZIET have announced a partnership to improve customer experience through topic-based content discovery. NLZIET is a Dutch OTT streaming service owned and operated by the country’s three major broadcasting groups (NPO, RTL and Talpa).
News categories: Media Distillery, NLZIET, Roland Sars, Sander Kouwenhove, Big Data, Digital TV, Netherlands, Streaming, UX