Digital TV News: Tremor International
Tremor International acquires Spearad
Oct 19, 2021 – Tremor International (NASDAQ/AIM: TRMR) has acquired Spearad, a CTV video ad server and media management platform built for broadcasters and TV content companies to deliver TV-like experiences in CTV and OTT environments.
News categories:
Tremor, Spearad, Ofer Druker, Erhard Neumann, Mark Thielen, Advertising, Digital TV, MandA, Streaming, Worldwide
Tremor Video launches Programmatic TV Marketplace
Oct 7, 2021 – Tremor Video has alaunched its Programmatic TV Marketplace, enabling advertisers to discover, search and select TV-centric inventory for campaign activation and customization on CTV and all-screen video.
News categories:
Tremor Video, Karim Rayes, Advertising, Digital TV, Streaming, USA
Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories:
Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA
CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories:
Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, UK, USA
Unruly expands brand protection with DoubleVerify
Jul 9, 2020 – Unruly has expanded its brand protection through a partnership with DoubleVerify. DoubleVerify’s fraud-filtering will be applied pre-bid across Unruly’s marketplace, ensuring ads are delivered in brand safe environments.
News categories:
Unruly, DoubleVerify, Hilary Goldsmith, Steven Woolway, Advertising, Digital TV, Streaming, UK, USA
Tremor Video expands video ad fraud-filtering with DoubleVerify
May 7, 2020 – Tremor Video has announced that it has extended its partnership with DoubleVerify in a deal to expand its brand protection solutions. DoubleVerify fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise.
News categories:
Tremor Video, DoubleVerify, Oracle, Amy Guenel, Steven Woolway, Chris Stark, Advertising, Streaming, USA, Worldwide
Tremor International acquires News Corp's Unruly
Jan 6, 2020 – Tremor International (AIM: TRMR) has reached an agreement with News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) to acquire Unruly, News Corp's programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp.
News categories:
Tremor, News Corp, Unruly, Ofer Druker, Rebekah Brooks, Robert Thomson, Norm Johnston, Advertising, Big Data, MandA, Worldwide
Latest News
- Barb to start reporting TV-set viewing of YouTube channels
- SAT FILM selects multi-DRM from CryptoGuard
- Qvest and ARABSAT to launch OTT streaming platform
- ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
- Freeview NZ satellite TV service to move to Koreasat 6
- Comscore expands YouTube CTV measurement internationally
- Ateme powers Antenna Group’s ANT1+ OTT service
- Reliance Jio introduces JioTele OS smart TV operating system
- AgileTV, United Teleports and BNS launch fully managed TV service
- Samsung global TV market leader for 19th year
- JioHotstar and Nielsen collaborate on advanced ad measurement
- Eutelsat and ATSS renew MENA satellite services agreement
- Altice USA residential video RGUs down 64,300 in 4Q 2024
- Orange TV subscribers down 8,700 in 4Q 2024
- U.S. MVPDs align on terminology for multiscreen TV advertising
- Roku releases 4Q 2024 results
- United Group agrees to sell SBB Serbia and Net TV Plus
- Graham Media and Nielsen agree Local TV measurement renewal
- Sky Link TV launches streaming platform with Bitcentral
- TAG Video Systems and Witbe deliver end-to-end video monitoring