Digital TV News: Viant Technology
Viant Technology announces acquisition of IRIS.TV
Nov 12, 2024 – Viant Technology (NASDAQ: DSP) has acquired IRIS.TV. The acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.
News categories:
Viant Technology, IRIS.TV, Tim Vanderhook, Field Garthwaite, Big Data, Digital TV, MandA, Streaming, Worldwide
Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories:
Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA
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