Digital TV News: Walmart

New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories: 605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA

Element Electronics announces Roku-powered 4K Ultra HD TV with HDR
Nov 16, 2017 – Element Electronics has announced availability of its new 4K Ultra HD Element Roku TV with High Dynamic Range (HDR). Element will first offer a 50-inch screen size featuring the popular Roku OS and Roku TV remote with 4K Ultra HD picture quality enhanced with HDR.
News categories: Element Electronics, Roku, Vlad Kazhdan, Digital TV, Middleware, OTT, Smart TV, USA

SpotX to power programmatic monetization of Vudu’s Movies On Us
Oct 2, 2017 – SpotX has announced an exclusive agreement to power the programmatic monetization of Vudu’s Movies On Us advertising-supported content catalog. Vudu is Walmart’s subscription-free, premium digital movie service.
News categories: SpotX, Vudu, Mike Laband, Julian Franco, Advertising, Big Data, Digital TV, OTT, USA

Roku announces new streaming player line
Oct 2, 2017 – Roku (NASDAQ: ROKU) has announced five new streaming players. The new line up includes a range of player models that offer better performance, improved wireless reception, new convenience features and greater value than ever before.
News categories: Roku, Chas Smith, Digital TV, OTT, Set Top Box, USA

Roku increases streaming media player market share in the US
Aug 23, 2017 – According to Parks Associates, Roku is increasing its lead in the streaming media player landscape. As of Q1 2017, 37% of streaming media players owned by U.S. broadband households are Roku devices, up from one-third in Q1 2016.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, OTT, USA

MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories: MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA

Vudu launches mobile disc-to-digital service
Mar 23, 2017 – Vudu has announced the launch of a mobile offering to convert DVDs and Blu-rays into digital libraries, from a customer’s phone. Mobile Disc-to-Digital turns DVDs and Blu-rays into digital movies with a scan through the Vudu app.
News categories: Vudu, Jeremy Verba, Apps, Blu-ray, Digital TV, Mobile, USA

TVision Insights unveils Quarterly Attention Report for TV and OTT
Mar 21, 2017 – TVision Insights has released its inaugural Quarterly Attention Report. The report showcases U.S. TV and OTT attention data across demographics, commercials, and programming, covering October 1 – December 31 2016.
News categories: TVision Insights, Pre-Meditated Media, Dan Schiffman, Gerard Broussard, Advertising, Digital TV, Market Research, OTT, USA

Ooyala providing Ad-Tech for Vudu Movies on Us
Oct 26, 2016 – Ooyala has announced that it is powering the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmart’s subscription-free video streaming service. Through Ooyala, advertisers are able to access Vudu’s millions of customers.
News categories: Ooyala, Vudu, GroupM, Scott Braley, Scott Blanksteen, Seth Walters, Content Distribution, OTT, USA