Digital TV News: Watching That
Foxtel selects Watching That to monitor ad-supported streaming
Jul 19, 2024 – Watching That has announced the adoption of its platform by Foxtel. Watching That's analytics module offers machine learning-powered performance monitoring of all revenue systems.
News categories:
Watching That, Foxtel, Cameron Church, Advertising, Australia, Big Data, Digital TV, Streaming
OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories:
OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, Streaming
71% of US consumers have a TV cord and plan to keep it
Aug 27, 2018 – While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment, according to GfK MRI research.
News categories:
GfK MRI, Amy Hunt, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA
Nielsen and FreeWheel partner on OTT and STB VOD measurement
Jun 19, 2018 – Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
News categories:
Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA
YouTube now available on TELUS 4K boxes
Oct 2, 2017 – TELUS has announced that YouTube will be accessible on all Optik TV 4K digital boxes. YouTube on Optik TV is specifically designed for a big screen viewing experience, with easy-to-discover content and access to HD and 4K videos.
News categories:
TELUS, Blair Miller, Apps, Canada, Digital TV, Set Top Box, Streaming
Miracast adds support for HD and 4K Ultra HD content streaming
Jul 26, 2017 – The Wi-Fi Alliance has announced that Wi-Fi CERTIFIED Miracast has added new capabilities to better support high-definition (HD) and 4K Ultra HD content streaming for a more immersive wireless viewing experience.
News categories:
Wi-Fi Alliance, Edgar Figueroa, Mobile, Smart Home, Worldwide
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