Digital TV News: Abilis

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Global pay TV penetration to fall for the first time in 2024
Nov 21, 2023 – Research from Ampere Analysis has found that global pay TV penetration will see its first yearly decline ever next year, with penetration then falling by almost 4 percentage points by 2028.
News categories: Ampere Analysis, Rory Gooderick, Digital TV, Market Research, TV Services, Worldwide

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide

SES reaches 369 million homes worldwide
May 10, 2023 – SES has announced results from its annual Satellite Monitor market research. SES now delivers over 8,000 channels to 369 million TV homes worldwide, an increase of three million over the previous year.
News categories: SES S.A, Norbert Hölzle, Digital TV, Market Research, Satellite, Worldwide

Broadcast and Media technology market recovers strongly from the pandemic
Apr 14, 2023 – IABM and Caretta Research have released sizing data for the Broadcast and Media technology market. The industry dropped by 1.9% in 2019, with a further 1.9% in 2020, before rebounding with 7.9% growth in 2021.
News categories: IABM, Caretta Research, Peter White, Rob Ambrose, Digital TV, Market Research, Worldwide

Sky New Zealand reports results for 2021 financial year
Aug 25, 2021 – Sky NZ has reported results for its 2021 financial year. Sky Box customers were down 4% YoY at 561,989. Streaming customers (Neon, Lightbox, Sky Sport Now, RugbyPass and retransmission) were down 3% YoY to 393,179.
News categories: Sky New Zealand, Digital TV, New Zealand, Results, Satellite, Subscribers

waipu.tv subscribers up 32,900, freenet TV down 160,000 in 2Q 2021
Aug 11, 2021 – freenet [ISIN DE000A0Z2ZZ5] has announced results for the first half and second quarter of 2021. In Q2, its waipu.tv IPTV customer base grew by 32,900, while freenet TV subscribers fell by 160,000.
News categories: freenet, waipu.tv, Digital TV, DVB-T2, Germany, IPTV, Results, Subscribers

Samba TV launches SambaID proprietary identifier
Aug 11, 2021 – Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TV’s tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
News categories: Samba TV, Ashwin Navin, Wes Chaar, Advertising, Big Data, Digital TV, Smart TV, USA

TVSquared brings standardized, cross-platform measurement to TV
Feb 2, 2021 – TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Worldwide