Digital TV News: Adobe

Channel 4 launches real-time bidding on All 4
Aug 23, 2021 – Channel 4 has launched All 4 Private Marketplace, enabling brands to buy digital advertising space around All 4's 14,500 hours of premium content via private programmatic auction for the first time.
News categories: Channel 4, Verica Djurdjevic, Advertising, Digital TV, Streaming, UK

Unified Streaming makes Unified Origin available on Microsoft Azure
Aug 4, 2021 – Unified Streaming has announced the general availability of its Unified Origin software on Microsoft Azure. Unified Origin enables streaming of live and VOD content from one unified source to multiple clients and devices.
News categories: Unified Streaming, Microsoft Azure, Simon Westbroek, Veronica Labad, Content Distribution, Digital TV, Streaming, Worldwide

Applicaster technology stack accelerates video app development
Oct 22, 2020 – Applicaster has launched Fast Forward Solutions, a multi-partner technology stack that accelerates video app development. Fast Forward Solutions enables apps to be launched on eight OTT platforms in as few as four weeks.
News categories: Applicaster, Devra Prywes, Apps, Digital TV, Streaming, Worldwide

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBCShow, Worldwide

SonyLIV selects Intertrust's cloud-based multi-DRM
May 6, 2020 – Intertrust’s cloud-based multi-DRM service, ExpressPlay DRM, has been selected by SonyLIV to protect content streaming and downloads on all devices. The partnership covers all channels and entertainment programming on the SonyLIV platform.
News categories: Intertrust, SonyLIV, Talal G. Shamoon, Manish Verma, Digital TV, DRM, India, Streaming

Intertrust and Fastly integrate to protect Direct-to-Consumer streaming
Apr 21, 2020 – Intertrust has announced an integrated solution with edge cloud platform provider Fastly (NYSE:FSLY). The partnership incorporates Intertrust’s ExpressPlay DRM, a multi-DRM cloud service, with Fastly’s on-the-fly packaging (OTFP) service.
News categories: Intertrust, Fastly, Kenny Huang, Lee Chen, Content Distribution, Digital TV, DRM, Streaming, Worldwide

Intertrust and Friend MTS extend partnership to streaming piracy
Feb 5, 2020 – Intertrust and Friend MTS have announced an extended partnership agreement that enhances Intertrust's ExpressPlay content protection platform with cutting-edge Friend MTS anti-piracy and watermarking technology services.
News categories: Intertrust, Friend MTS, Ali Hodjat, Simon Hanna, Content Protection, Digital TV, DRM, Worldwide

TV Analytics market to grow to $655.4 million by 2025
Dec 11, 2019 – According to Grand View Research, the global TV analytics market is expected to reach $655.4 million by 2025, registering a CAGR of 21.2% over the period, with more companies investing in platforms to understand viewership preferences.
News categories: Grand View Research, Big Data, Digital TV, Worldwide

Comscore aligns CTV audience segments with IAB Tech Lab guidelines
Sep 11, 2019 – Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
News categories: Comscore, Adobe, Google, Oracle, IAB Tech Lab, Rachel Gantz, Keith Eadie, Deepti Bhatnagar, Veronica Ahern, Dennis Buchheim, Advertising, Big Data, Streaming, USA