Digital TV News: Adriana Waterston

Competition from dMVPDs puts new spin on U.S. market for pay TV subs
Jun 6, 2018 – Three-quarters (76%) of U.S. TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD report.
News categories: Horowitz Research, Adriana Waterston, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA, UX

Horowitz to release State of dMVPDs study
Jun 27, 2017 – Today, 70% of U.S. TV viewers 18+ stream at least some of the content they watch, according to Horowitz Research. The introduction of Hulu with Live TV and YouTube TV signal a new era of competition to traditional cable, satellite, and fiber optic TV providers.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

OTT complementary to, not a replacement for, traditional pay TV
Aug 11, 2015 – Research from Horowitz Research shows that over-the-top streaming video on demand (OTT SVOD) services remain a complement to, not a replacement for, traditional pay TV. Among OTT SVOD users, 78% are also multichannel subscribers.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Four in Ten U.S. Consumers Watch Broadband/Mobile TV at Least Once Monthly
Feb 24, 2010 – Data from Horowitz Associates' annual Broadband Content and Services (BCS) survey of 800 U.S. internet users reveal that 44% watch actual, not user generated, TV content at least once monthly, including viewing online and on handheld devices.
News categories: Horowitz Associates, Digital TV, Market Research, Mobile, Streaming, USA