Digital TV News: Adriana Waterston

OTT complementary to, not a replacement for, traditional pay TV
Aug 11, 2015 – Research from Horowitz Research shows that over-the-top streaming video on demand (OTT SVOD) services remain a complement to, not a replacement for, traditional pay TV. Among OTT SVOD users, 78% are also multichannel subscribers.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Four in Ten U.S. Consumers Watch Broadband/Mobile TV at Least Once Monthly
Feb 24, 2010 – Data from Horowitz Associates' annual Broadband Content and Services (BCS) survey of 800 U.S. internet users reveal that 44% watch actual, not user generated, TV content at least once monthly, including viewing online and on handheld devices.
News categories: Horowitz Associates, Digital TV, Market Research, Mobile, Streaming, USA