Digital TV News: Advanced Television Systems Committee

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC 3, Big Data, Digital TV, USA

Wipro launches Next-Gen ATSC 3.0 receiver software with Airwavz.tv
Feb 1, 2019 – Wipro (NYSE:WIT, BSE:507685, NSE:WIPRO) has announced the launch of its Next-Gen ATSC 3.0 software stack. The hybrid-TV viewing solution has been enabled using Airwavz RedZone Receiver (RZR) USB ATSC dongle.
News categories: Wipro, Airwavz, Anita Ganti, Bonnie Beeman, ATSC 3, Digital TV, Middleware, Peripherals / Accessories, USA

Verance and Fincons Group partner for Next Gen TV
Jan 22, 2019 – Verance has announced that it has partnered with Fincons Group. The partnership, targeting the U.S. and Europe, combines Fincons' expertise deploying HbbTV applications with Verance's watermark technology.
News categories: Verance, Fincons, Nil Shah, Francesco Moretti, ATSC 3, Content Identification, Digital TV, Europe, HbbTV, USA

SK Telecom and Sinclair Broadcast agree ATSC 3.0 joint venture
Jan 8, 2019 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (Nasdaq: SBGI) have announced that the companies have signed a joint venture agreement to lead the next-generation broadcasting solutions market in the U.S. and globally.
News categories: SK Telecom, Sinclair Broadcast, Park Jung-ho, Chris Ripley, ATSC 3, CES2021, Content Distribution, Digital TV, Korea, USA

Allegro DVT introduces HDR and HFR system compliance streams
Oct 16, 2018 – Allegro DVT has announced the addition of High Dynamic Range (HDR) and High Frame Rate (HFR) functionalities to its DVB HEVC System test suite for UHDTV. The tool allows TV and CE manufacturers to test their devices for enhanced video capabilities.
News categories: Allegro DVT, ATSC 3, Digital TV, Semiconductor, Smart TV, Worldwide

Connekt and Verance partner to provide ATSC 3.0 advertising
Apr 10, 2018 – Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.
News categories: Connekt, Verance, Mike Fitzsimmons, Eric Anderson, Advertising, ATSC 3, Content Identification, Digital TV, NABShow, USA

ATSC 3.0 SFN to be deployed in Dallas DMA
Jan 17, 2018 – Sinclair (Nasdaq: SBGI), Nexstar (Nasdaq: NXST) and Univision have reached an agreement with American Tower (NYSE: AMT) to jointly construct and operate Single Frequency Network (SFN) sites to broadcast ATSC 3.0 signals in the Dallas area.
News categories: Sinclair, American Tower, Univision, Nexstar, Chris Ripley, Steven Marshall, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

LG 4K UHD TVs in Korea include ATSC 3.0 tuners
Jan 10, 2018 – LG Electronics, co-developer of the ATSC 3.0 next-generation television broadcast standard, has confirmed that all LG 4K Ultra HD TVs now on the market in South Korea already incorporate ATSC 3.0 tuning circuitry.
News categories: LG Electronics, ATSC 3, Digital TV, Korea, Smart TV, Terrestrial

Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC 3, Content Identification, Digital TV, Smart TV, Terrestrial, USA