Digital TV News: Advertiser Perceptions

Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories: The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, OTT, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

Comcast partners with Charter, Cox on addressable advertising
Jun 18, 2019 – Comcast Advertising (Nasdaq: CMCSA) has announced the launch of an initiative called On Addressability. The broad goal of the initiative is to help the industry deliver an addressable solution that maximizes the impact and value of television as a marketing platform.
News categories: Comcast, Spectrum Reach, Cox Media, NCC Media, Marcien Jenckes, David Kline, Louis Gump, Nicolle Pangis, Advertising, Big Data, Cable TV, Digital TV, USA

FreeWheel's Blockgraph presents data-driven TV survey results
May 30, 2019 – Blockgraph (Nasdaq: CMCSA) has released a whitepaper on the future of data driven TV. The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry.
News categories: Blockgraph, FreeWheel, Jason Manningham, Dave Clark, Advertising, Big Data, Digital TV, Market Research, USA

Extreme Reach platform connects all creative with any media placement
May 9, 2019 – Extreme Reach has launched AdBridge, a platform to automatically prepare and connect all creative with any media placement. AdBridge integrates asset preparation, TV delivery, video ad serving, Talent & Rights management and overall creative asset management in one platform.
News categories: Extreme Reach, Tim Conley, Matt Timothy, Advertising, Digital TV, USA

FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories: FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA

Linear TV and Premium Digital Video increasingly converging
Mar 27, 2019 – FreeWheel has announced the launch of its fourth quarter Video Marketplace Report (VMR). 2018 marked a big year in the coming together of linear TV and premium digital video, and significant industry moves to unify advertising across both sectors.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

AT&T launches new advertising company, Xandr
Sep 25, 2018 – AT&T has announced the launch of Xandr, its new advertising company. Xandr encompasses all aspects of the existing AT&T advertising and analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus.
News categories: AT&T, Xandr, Brian Lesser, Advertising, Digital TV, USA

Sizmek unveils solution for Advanced TV
Sep 12, 2018 – Sizmek has announced the launch of an Advanced TV initiative with plans to roll-out an integrated solution across linear, addressable, and connected TV. Users will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency.
News categories: Sizmek, Mark Grether, Mark Zagorski, Carmen Graf, Advertising, Big Data, Digital TV, USA