Digital TV News: Advertising Association

UK BVOD ad spend expected to have grown 12.4% YoY in 2024
Jan 30, 2025 – According to an Advertising Association/WARC report, UK ad spend rose 9.7% to £10.6bn in the third quarter of 2024. BVOD ad spend is expected to have grown 12.4% at end-2024.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Digital TV, Market Research, Streaming, TV Services, UK

UK advertising spend reached £9.2bn in Q1 2024
Jul 25, 2024 – The latest Advertising Association/WARC Expenditure Report shows UK ad spend up 9.3% to £9.2bn in Q1 2024. BVOD ad spend is set to cross the £1bn threshold for the first time this year.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK

AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories: WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK