Digital TV News: Alex Khan
UK media buyers think CTV more effective than linear TV
Mar 25, 2021 – According to research released by Unruly, more than two-thirds (67%) of UK digital advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.
News categories:
Unruly, MTM, Alex Khan, Rebecca Waring, Advertising, Digital TV, Market Research, Streaming, UK
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