Digital TV News: Aleš Sekanina
R2B2 brings content targeting to ads on HbbTV
Oct 12, 2017 – R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes internet content as well as Czech TV stations, is introducing content targeting for ads on HbbTV. Content targeting has been primarily associated with the internet, but now it is on TV as well.
News categories:
R2B2, Aleš Sekanina, Advertising, Czech Republic, HbbTV, Worldwide
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