Digital TV News: Andrew King
FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution
Sep 25, 2018 – Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.
News categories:
Nielsen, FreeWheel, Innovid, Amanda Tarpey, James Rooke, Andrew King, Advertising, Digital TV, USA, Worldwide
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