Digital TV News: AppsFlyer
Brands believe CTV advertising will be bigger than mobile advertising
Oct 27, 2022 – AppsFlyer has released a survey report that provides insights on the Connected TV (CTV) space. The survey found that the vast majority of brands think that CTV advertising will soon overtake mobile advertising.
News categories:
AppsFlyer, Gil Meroz, Advertising, Digital TV, Market Research, Streaming, Worldwide
AppsFlyer and Liftoff release subscription apps report
Jun 14, 2022 – AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps. For entertainment streaming apps, North America deviated from the gloal growth trend with installs dropping 15% on Android and 17% on iOS.
News categories:
AppsFlyer, Liftoff, Shani Rosenfelder, Dennis Mink, Apps, Digital TV, Market Research, Streaming, Worldwide
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