Digital TV News: Arnaud Créput
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Equativ takes stake in Nowtilus
Jul 7, 2022 – Equativ has announced its strategic investment in Nowtilus. The move is the latest in a series of strategic acquisitions and partnerships that accelerates Equativ’s growth in the Connected TV (CTV) space.
News categories:
Nowtilus, Equativ, Leander Carell, Arnaud Créput, Advertising, Digital TV, MandA, Streaming, Worldwide
Realytics and Smart build targeted TV advertising with Bouygues Telecom
Feb 3, 2022 – Bouygues Telecom, Realytics and Smart have launched TVMOTIK. Their alliance, with the solution it offers, will support TV channels in providing targeted advertising offers via Bouygues Telecom's home gateways.
News categories:
Bouygues Telecom, Realytics, Smart Adserver, Renan Abgrall, Guillaume Belmas, Arnaud Créput, Advertising, Big Data, Digital TV, France, Gateway, IPTV
Smart AdServer acquires CTV and video ad platform DynAdmic
Jun 30, 2021 – Smart AdServer has announced the acquisition of DynAdmic. DynAdmic's proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution.
News categories:
Smart AdServer, DynAdmic, Arnaud Creput, Stéphane Bonjean, Bruno Champion, Advertising, Digital TV, MandA, Streaming, Worldwide
Latest News
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services