Digital TV News: Arun Kumar
IPG Mediabrands and Nielsen enhance buyer-based marketplace
Feb 26, 2018 – Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.
News categories:
Nielsen, IPG Mediabrands, Damian Garbaccio, Arun Kumar, Advertising, Big Data, USA
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