Digital TV News: Aster

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Omdia sees surging SVOD growth in Central and Eastern Europe
Jun 12, 2024 – Data from Omdia reveals that ~25% of SVOD subscriptions in Central and Eastern Europe originate from pay TV and telco bundles. Such indirect additions will drive SVOD growth in the region until 2028.
News categories: Omdia, Maria Rua Aguete, Adam Thomas, Digital TV, Europe, Market Research, Streaming

MultiChoice Group reports results for the year ended March 2024
Jun 12, 2024 – MultiChoice has reported results for the year ended March 2024. Active subscribers declined by 9% YoY, mainly due to a 13% decline in the Rest of Africa business. The South African business declined by 5%.
News categories: MultiChoice, Africa, Content Protection, Digital TV, Results, Satellite, South Africa, Streaming, Subscribers

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide

Ericsson, 3 Denmark, TV 2 and Sony show live TV over 5G SA network
Jun 13, 2024 – Ericsson, with 3 Denmark, TV 2 and Sony, has successfully trialed a live television broadcast of a football match over a 5G standalone (SA) network, using millimeter wave (mmWave) technology.
News categories: Ericsson, 3 Denmark, TV 2, Sony Professional, Niclas Backlund, Kim Christensen, Morten Brandstrup, Claus Pfeifer, 5G, Content Distribution, Denmark, Digital TV

Reach of NEXTGEN TV HDR tops 70 million homes in the U.S.
Jun 13, 2024 – U.S. broadcasters are launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals.
News categories: Pearl TV, RUN3TV, Anne Schelle, ATSC 3, Digital TV, Middleware, Smart TV, USA, UX

Ease Live powers football companion app from ServusTV
Jun 13, 2024 – ServusTV has deployed a new 2nd screen football companion app, covering the UEFA Club Competitions and the upcoming EURO 2024 finals, powered by Ease Live technology.
News categories: Ease Live, Red Bull Media House, ServusTV, Kjetil Horneland, David Morgenbesser, Apps, Austria, Digital TV, Streaming, UX

CTV advertising in Europe up 23.5% in 2023
Jun 12, 2024 – IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
News categories: IAB Europe, Dr Daniel Knapp, Townsend Feehan, Advertising, Digital TV, Europe, Market Research

Max arrives in France and Poland
Jun 11, 2024 – Max is now live and available to watch in France and Poland, Warner Bros. Discovery (WBD) has announced, completing the first wave of European launches that began last month.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, France, Poland, Streaming